Following is a list of 5 ways that online video can help you to increase your business.
Making a positive first impression is critical in any situation. Whether it’s a business meeting, live event or online video, your appearance and delivery is key to your success. Now, with vast improvements in video quality it’s become the norm to watch webcasts or meet and greet each other on one of the many video platforms, including: WebEx, Skype, ooVoo, Google Hangouts, Ustream, Livestream, Qik, and many more. With all the technology, the simple rules of proper etiquette when using these tools become more important than ever. Making sure you sure you have good lighting and sound is not enough. According to Lisa Gaché, Co-Founder and CEO of etiquette education company Beverly Hills Manners, the lack of etiquette can derail the effectiveness of a video conference session.
- Pick a facilitator to help manage any over-exuberant participants.
- Ask permission if you wish to record a video chat. Privacy is expected until consent is given otherwise
- Pay attention and listen – if you try to fake it, you’ll be caught.
- Acknowledge the power of your body language – avoid personal gestures such as hair playing, scratching, picking, etc…
- Remember you are meeting face to face on clear video, so remain aware of your facial expressions and monitor them so you send the right message.
- Don’t eat or drink during a business video conference call.
- Think about your environment and background
In summary, you have to be aware of what you look and sound like, and what your environment says about you.
Today, online video has become as prevalent as text on the web was more than a decade ago and is now being used as an effective marketing tool for businesses small and large alike. In a recent article in the New York Times, Kermit Pattison highlighted the growing trend of businesses using video as a low-cost way to reach to sell their products, connect with customers for deeper conversations and communicate their brand. The barriers to creating and distributing professional-quality video have been eroded with the development of affordable content creation tools and the solutions available from online video platforms.
- SHOW YOUR PRODUCTS – Online video may be the best way to demonstrate a product. Customers can see the actual product and make purchasing decisions based on what they see rather than having to request a sample.
- CREATE A DESTINATION – Having an online video spokesperson in your video adds that human touch that no other marketing tool can duplicate, short of being there in person, and when you add that element to your company website you create a reason for customers to keep coming back. Your website can become your company channel full of useful information that connects with your customers and you’ll be seen not as pitching products, but as customer-friendly experts.
- USE ANALYTICS AND TOOLS – All video platforms, including: YouTube, Vimeo, Facebook, Blip.tv, and professional platforms like Brightcove, Ooyala or Kaltura, offer tools that allow you to measure the effect of your videos. The ability to measure video traffic beyond “views”-including audience dropoff, what sites and search terms are referring viewers, and audience geography-offers content publishers deeper insight into both the viewing habits of their audience and the extent of your video’s reach.
- BUILD A BRAND CHANNEL – One way to get the attention of customers is invite them to become your video producers — especially if they jump off cliffs, ski down steep powder ridges or do somersaults on BMX bikes.
- ADVERTISE WITH VIDEO – YouTube is the second-largest search engine after Google (which owns YouTube) and represents a huge audience of potential customers. It offers a dozen advertising options, including banner ads, promoted videos that appear on top and beside search results, and “preroll ads” that appear during other YouTube videos much like a conventional TV commercial. YouTube recently announced that it was displaying more than three billion ads per week.
- OFFER INSTRUCTION – Pictures are really worth a thousand words and video multiplies that equation with 30 pictures a second. Online video makes it easy to follow the adage “Show, don’t tell.” Many businesses have turned to video for instruction manuals and how-to guides.
In this video from OnlineVideo.net, Troy Dreier talks with Sorenson Media’s COO Eric Quanstrom about What Is an Online Video Platform? They discuss the basics of OVPs and the value that OVPs bring to small businesses. According to VidCompare, an Online Video Platform is: “typically a SaaS (software as a service) solution providing end-to-end tools to manage, publish and measure online video content for both on-demand and live delivery. Typical components of an OVPP include video hosting, encoding, custom players, syndication, analytics, as well as interactivity and monetization through a variety of online advertising options typically 3rd-party ad-servers/networks. Most OVPPs offer scalable product packages for both self-serve SMB publishers up to large media companies.”
- Larry Kless’ Weblog: Online Video Platform Summit: Defining Online Video Platforms
- Larry Kless’ Weblog: Choosing an Online Video Platform, A Case Study and Twitter Conversation with @JustinEdmead of TDot TV
- Streaming Media – Choosing an Online Video Platform
- Reel SEO – What to Consider when Shopping for an Online Video Platform
- Online Video Platform Summit Was A Good Show « Online Video and Video Providers – VidCompare
This video is from a panel session I moderated at Streaming Media East 2010 on, Video Publishing Platforms, and lays the groundwork for what content owners to better understand what type of publishing platform they need and what they should expect to pay for managing content, the process and main features of publishing platforms and the viability of build vs. buy. Each presenter shared use cases that demonstrated how customers are using online video for business, along with new features available from their platforms.
Bismarck C Lepe, President, Products, Ooyala
Krish Melon, CTO, Synaptic Digital
Ron Yekutiel, Chairman, CEO, Kaltura
Jason Liebman, CEO, Co-Founder, Howcast