
You can also read more on Search Engine Watch or Download the full report.
In a related post on this subject, Duncan Riley wrote last week on the Inquistr that, Television will be the first traditional media medium to fall.

Citing numerous references he presents a compelling case saying that,"The television industry is already at the start of a slow, agonizing death spiral. As television viewers have switched off, networks spend less on creating content, switching to reality television and other cheap to make genres, causing even more people to switch off."
Read his full blog post here.

1. Emphasizing quality over cost.He says that the common counterpoints to those mistakes...
2. Believing good content will get seen.
3. Caring about what the audience thinks
1. Higher production value generally means the content is better... are actually wrong and if you live by them you'll go broke and be unsatisfied with your work.
2. The social aspect of the web means good stuff rises and bad stuff dies
3. The most savvy creators listens to audiences and predicts them, thus creating content that’s more popular.
This article was published on May 28, 2008 and written by Troy Dreier of WebVideoUniverse who spoke with Dan Rayburn, executive vice president of StreamingMedia.com and online media expert and industry consultant about the Top 5 Mistakes of Online Video Creators.1. Not Thinking Like a Media Company
If you are publishing video you need to act like a media company and do the things that a media company would do because that's what you are. "That means you should be acting like one by archiving and repurposing video in different distribution forms, such as online, CDs, or downloads for portable media players."
2. Focusing too Much on Technology and Not Enough on Content
Focus on the content and try to make it better by using quality creation and distribution tools. Make it available in as many formats and as possible.
3. Not Measuring ROI
Take ROI (return on investment) seriously and really define how you plan to capture your metrics before you deply your videos. Define your goals, "creating brand awareness, creating a marketing campaign, spreading your message—and determine how you're going to measure effectiveness before you spend a dime."
4. Not Using Internal Resources
Start by taking a look at what you already have in-house rather than going out and buying the most expensive gear. Even the equipment in corporate videoconferencing rooms can be utilized when not in use.
5. Thinking Online Video Is too Costly or Complicated
The costs for publishing online media have dropped dramatically in the last 13 years with a plethora of free tools and services. "Streaming video isn't cutting edge and it's not Web 2.0. If you're concerned with the costs of getting started, talk to vendors and ask for a 30-day in-house trial of their products."
If you're looking for a comprehensive guide to online video publishing, then look no further, because Michael Pick wrote this new guide for Master New Media titled:Internet Video Publishing: A Beginner's GuideHe did an incredible job of collecting countless resources to help you get started creating, authoring, publishing and monetizing your video content online.He writes, "In this beginner's guide to Internet video publishing I take you through everything you need to know to get up and running. I take a look at:
What exactly is online video publishing?