These two strategies are courtesy of Beet.TV.

Beet.TV: Online Video Needs Scale to Compete with Television, TV Week Editor Greg Baumann
"Beet.TV PALO ALTO -- Creative online video programming is getting funding and proliferating, but its financial success won't rival television's until it can reach a much larger audience, TelevisionWeek editor Greg Bauman says. A key breakthrough will come when consumers can watch online video easily in their living rooms. "... (more)


Beet.TV: Attention Online Video Producers: Clips Have a Short Shelf Life, So Promote Them Fast!
"PALO ALTO -- Online videos have a short shelf life, getting a quarter of their views within four days of being published, Brett Wilson, CEO of video distribution site TubeMogul, says. Content creators who publish a lot of video will have a better shot at success.He suggests that content creators promote their videos hard for the first few days as attention will drop quickly"... (more)


The chart below is from Tubemogul.com News - Online Video Research and Report: Onine Video's Short Shelf Life which analyzes online video viewing habits, and according to Beet.TV Associate Producer Kelsey Blodget, is a must-read for any online video publisher.

Online Video Watch published a new post today, One-Fifth of US Watching Online citing a report by Integrated Media Measurement, Inc. (IMMI), "showing that up to 20% of episodic content viewing occurs online, depending on the genre of the content and the amount of time the show has been on the air. In a some cases is higher than DVR viewing of the broadcast content."

The report looked at 14 shows on two of the major networks in Fall 2007 and Spring 2008 and had very interesting findings on viewer demographics. According to Online Video Watch, "Some of the more striking data shows online viewing is flat out replacing TV, not just catching shows you missed or clips that you wanted to watch again. Another key difference showed that white, affluent, well educated, working women aged 25 to 44 were the dominant viewers of online TV content, compared to the male 18-25 demo that is typically associated with online video."

You can also read more on Search Engine Watch or Download the full report.


In a related post on this subject, Duncan Riley wrote last week on the Inquistr that, Television will be the first traditional media medium to fall.

Citing numerous references he presents a compelling case saying that,"The television industry is already at the start of a slow, agonizing death spiral. As television viewers have switched off, networks spend less on creating content, switching to reality television and other cheap to make genres, causing even more people to switch off."

Read his full blog post here.

Online video continues to rise and dominate on the web. This video from Reuters cites a report by the research firm Jupiter which finds that the number of Europeans watching online video has doubled since 2006. In a related story, comScore reported that Americans viewed 12 billion videos online during the month of May, up 45percent from last May. The report said Google ranked highest with, "4.2 billion videos viewed (representing a 35 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property."

This post originally appeared on Larry Kless's Weblog on July 1 , 2008.


In this recent blog post, viral video genius Nalts shares his advise on the three golden rules for online video creators. He points out that the three biggest mistakes people are:

1. Emphasizing quality over cost.
2. Believing good content will get seen.
3. Caring about what the audience thinks

He says that the common counterpoints to those mistakes...

1. Higher production value generally means the content is better
2. The social aspect of the web means good stuff rises and bad stuff dies
3. The most savvy creators listens to audiences and predicts them, thus creating content that’s more popular.

... are actually wrong and if you live by them you'll go broke and be unsatisfied with your work.




So here's his 3 Golden Rules:

Golden Rule #1: At all costs, manage costs
There still isn't a safe monetization model for online video and as Nalts points out, "This is actually good news for amateurs like me, because we’ll sustain while better creators come and go.." He is able to keep his costs down being a "one man band" who can write, act, shoot, edit, publish and promote his own own work. He gets it done "on the cheap" by calling in favors, bribing people to be in his videos and keeping equipment costs to a minimum.

Golden Rule #2: Good Content is Not Popular.
For this rule, Nalts says, "Good isn’t popular, and popular isn’t good... you’re responsible for getting your videos seen if you want your videos to be seen." Don't hard sell yourself but make sure you target your videos to specific niche markets. Think about how your video could cross over to another genre to expand your audience beyond your current reach. Make an effort to find that relevant audience. If your video is about food, travel or any other topic you should send it to the food, travel and any other topic bloggers. Golden Rule

#3: Screw The Audience.
I love this one because it goes against the traditional mindset that you should focus on what the audience wants to see. It's really hard to do too, because we feed on audience interaction but as Nalts explains, "almost no online-video creator is at risk of losing touch with their audience — the medium consumes them. Rather, most popular creators lose their steam because they focus on feeding the audience instead of instinct. What began as a fun outlet becomes an obligation." He says that "caring less" about what the audience thinks is "the remedy for artistic sustainability" and try not to let the critics get you down. Keep your creative edge by not focusing so much on the feedback but what is fun for you and that will shine through your work. That now concludes today's sermon.

Three Golden Rules of Online-Video Creation was originally published by Nalts on Will Video For Food on June 27, 2008 For more on Nalts, watch his videos here:

• YouTube
• Revver
• Metacafe
• CubeBreak

This article was published on May 28, 2008 and written by Troy Dreier of WebVideoUniverse who spoke with Dan Rayburn, executive vice president of StreamingMedia.com and online media expert and industry consultant about the Top 5 Mistakes of Online Video Creators.

Dan Rayburn gives sound advice to help remedy the "Top 5 Mistakes" that content creators and online video publishers can make. After reading through them you may think that it's pretty obvious but people can get caught up in either poor planning or incorrect assumptions.


I've paraphrased them below and you can read the full article here. 

This is a repost from my blog, Larry Kless' Weblog dated January 29, 2008, which first appeared here. I'm reposting here at Online Video Publishing [dot] to help kick things off. Enjoy, learn, produce and publish!


If you're looking for a comprehensive guide to online video publishing, then look no further, because Michael Pick wrote this new guide for Master New Media titled:Internet Video Publishing: A Beginner's GuideHe did an incredible job of collecting countless resources to help you get started creating, authoring, publishing and monetizing your video content online.He writes, "In this beginner's guide to Internet video publishing I take you through everything you need to know to get up and running. I take a look at:

• Creating your video - whether you want to make a video blog, live webcast, split screen interview, mashup or screencast
• Editing, adding effects and exporting your video using both desktop and online applications
• Where to publish your video and the differences between the services available
• Monetizing your video - how to turn your efforts to profit
• Licensing your video - the benefits of making it easy for people to share your content
• Promoting your video - what to do when once your video is online if you want people to watch it
• Additional resources you can use to find out more about publishing video to the web"

I found this guide to be extremely helpful with its numerous collection up-to-date tools and techniques. I highly recommend it to anyone involved in producing or publishing internet video.Related article:

• Video Publishing: Fair Use and Copyright Analyzed - Recut, Reframe, Recycle

What exactly is online video publishing?

It's actually an entire ecosystem that has emerged as the distribution of video on the internet has grown over the last 15 years. It began with small postage stamp sized videos that were extremely pixelated and only a few frames per second. That was the time before broadband when the average connection speed ranged from 28.8-56 kilobits per second. It predated Flash video and H.264 but the seeds were planted and I remember way back when in the mid-1990's that video was going to be "the killer app." In the last few years it has really become democratized and evolved from the big Hollywood studio model to the independent producer and citizen journalist.

Now there's online and offline video workflow processes that differentiates the platform from traditional video production which mainly involves the three stages of production (pre-production, production, post-production) and distribution. Now we ingest, transcode, output, tag, distribute, share, rights manage, monetize and get reporting metrics. The use of physical media like videotapes and discs has lost it's relevance in the age of online video publishing when you can broadcast a live video feed directly to the web and instantly archive it at the same time. The proliferation of free uploading and hosting, automatic encoding, Creative Commons licensing, syndication via RSS, embed tags make it possible for anyone to be an online video publisher.

In it's most basic form, online video publishing is making video available on the web and on internet connected mobile devices. The video and web tools, delivery platform, distribution network and syndication are key to online video publishing.

Here's a great introductory resource to kick things off compliments of online publisher and new media communication guru Robin Good:

• Online Video Publishing And Sharing for Learning and Collaboration: A Mini-Guide
  posted by Robin Good on Kolabora, November 16, 2006
  

Stay tuned for more to come...

This is the first entry of Online Video Publishing.com, an online consulting firm founded by Larry Kless.

Stay tuned for updates and more information. I've recorded a quick welcome message below.