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What is Digital Media?

This video by Manatt Digital Media provides an overview of what is Digital Media and how the revolution is here. Are you ready? 


Thanks to Peter Csathy for bringing this video to our attention.

Video Downloader Comparison: The Best Way To Save Videos From The Internet

Guest post by Tom Volotta

Something so seemingly routine as downloading video wouldn’t immediately strike you as an area where there’s room left for much innovation. That’s not the case. With literally tens of billions of videos being viewed every month, you know lots and lots of them are being downloaded. That’s created a competitive niche for a video downloader. The result is a wide range of design approaches, differences in ease of use and quality.

Comparing 4 Video Downloaders
There are hundreds, maybe thousands of video downloaders available. Many are often referred to as Flash (FLV) or YouTube downloaders. There’s plenty more content online than just YouTube videos for you to explore and download. While there may be a lot of video downloaders readily available, we’re going to compare four free video downloaders: Ant, Freemake, Orbit and RealDownloader.

At first glance, this seemed a comparatively straightforward topic. I’m familiar with video file format converters and they are complicated. Converters are the language translators of digital media. Format converters sift through the differences in containers and compression algorithms to enable compatibility among other formats and devices. 

How complex could it be to download video? More than I imagined, as these video downloader programs had many different features and functionality. For testing, all downloads were done through Metacafe, as they cover a number of content areas, and all of it is free to download.

The Ant Video Downloader
Ant’s approach is to embed its video Downloader activation and control mechanisms directly into a toolbar on your browser. You must do separate downloads and installations for Microsoft’s Internet Explorer (IE) and Mozilla Firefox. Ant does not install on Google Chrome, Opera, or other browsers, so if you prefer using those browsers you’ll need to choose a different free app.



The icons within the green line above show the Ant controls that get embedded in IE. Downloads can be initiated by either clicking on Download, or on the green circle with the blue “a” at the bottom of the screen grab above. The red and blue lines with the number 2 next to it takes you to their traffic ranking page, full of all kinds of categories and searches.

When on a web page with a video playing, just click either of the two download buttons, and Ant goes into action. It then places the file in a folder you’ve designated. Those files can be viewed by clicking on the Browse button. The Ant Download Manager shows a list of all the video files in your folder, plus progress on any downloads that may be happening simultaneously.



Ant only downloads FLV files and it also has a built-in Flash player where you can view your videos. The window can be expanded to the limits of your screen, but the list of clips will always be present, so you can’t get a true full screen display.



All in all, Ant worked well. Embedding the controls in a tool bar on the browser makes for easy access. You can play the files in whatever media player you like by going to the folder holding them, and opening the file with your player of choice.

The Freemake Video Downloader
Freemake uses both an old school approach and the embedded method to download video. Like Ant, Freemake plants itself with one button in your Firefox or Chrome web browser. Sorry, Internet Explorer. Freemake installs in both browsers automatically. No need to do separate installs as with Ant.

When a video is playing, simply click on the Freemake Download icon on the browser. That opens the program, showing the progress of the clip being downloaded. If you’ve already saved some videos, as I have below, that list will be shown. Clips can also easily be deleted. Freemake does not have a built-in video player like Ant. Clicking on the green triangle play button sends the video to open in your default media player.



Interestingly, Freemake also has a built-in format converter. Clicking Download in the window above reveals a drop-down menu with choices for the file format or device you want the video converted to. A nice touch.

Remember I mentioned Freemake also uses an old school approach. Well, that is to actually copy the URL address of the clip you’re viewing from the browser by clicking on the Paste URL button in the downloader panel. You’ll need to do this when using Internet Explorer or another browser Freemake doesn’t support.

It works fine – just a bit tedious as we’ve come to expect one-click solutions to download videos. Freemake consistently downloaded MP4 videos from Metacafe, but also handles FLV. It’s simple enough to use and got the job done, plus the converter feature is slick.

The Orbit Video Downloader
The Orbit downloader tries to be more progressive with its user interface than Ant or Freemake. Part of the program embeds itself in the browser, but only in Internet Explorer. This feature isn’t available in Firefox or Chrome, there is a preferences pane for monitoring those three browsers, plus Opera, Avant, Maxthon, and Custom. Confusing. This program had me going in circles from the start.

Interestingly, the Orbit download process actually mimics how RealPlayer’s RealDownloader operates, by activating when placing the cursor within the frame of a playing video. When you do that, the GetIt button pops up, usually near where the cursor is positioned. Just click on the arrow next to GetIt to reveal a drop-down menu.



I remember from the installation that I was prompted to also install GrabPro. So I click on the With GrabPro option. I certainly didn’t want to Disable GetIt This time, and I don’t know what Grab++ is. Nothing seems to be happening. No window opening showing the name of a video clip, or a progress bar indicating a download is taking place. Instead there is a yellow box on the right with the icons and the number 3. 

Clicking on it looks like there is at least the potential for downloading by clicking on Download it (in blue on the right). The process starts and the video clip is downloaded and placed in the Orbit folder I’ve created.



Success, but with more effort than expected for what should be a simple download. It works; it’s just that the user interface isn’t exactly intuitive. GrabPro works well enough. Orbit supports several video file formats: FLV, AVI, MPG, MPEG, QT, ASF, MOV, WMV, RM and WEBM. The confusion factor is high and it lacks a built-in video player.

RealDownloader Video Downloader
It has a direct, intuitive interface, and provides easy downloading of video from the Internet. RealDownloader works with Microsoft Internet Explorer, and Mozilla Firefox. It does not embed any buttons into the browser’s tool bar. Instead when you are watching a video online, place your cursor within the video frame and RealDownloader’s “Download This Video” box appears at the top right. Click it and the download starts and you can watch the progress. (Note: Previously downloaded videos are also displayed in the screenshot below.)



Notice the icons for Facebook, Twitter, MySpace and Email. Each of the videos in the list can be shared directly from RealDownloader to a social media site.
RealDownloader even has a built-in player so you can watch the videos you’ve downloaded without having separate player software installed. RealDownloader supports several video file formats: FLV, MP4, ACC, MPEG4, H.264, MOV, RV, and RM.

Which Video Downloader Is Right For You?
As with all product comparisons, each application has its strong and weak points. Downloading video from the Internet should be a straightforward, simple process. This isn’t a complex technical challenge.

Ant works fine through its embedded buttons in the browser. However, it’s limited to downloading FLV, but does have a built-in FLV player. Freemake also embeds its download button, and shares a similar download progress and clip list window with Ant and RealDownloader. Freemake can also copy and paste URL addresses if necessary. It’s format conversion capability is especially convenient.
Orbit was far and away the most complicated and troublesome. It tries to mimic the “Download This Video” technique used by RealDownloader with its “GetIt” button, but adds layers of additional menus, windows and download buttons, muddying the process.

I’m imaging you’re thinking something like, ‘Of course this guy is applauding RealDownloader.’ Don’t’ take my word for it. Do the comparisons for yourself. All these downloaders are free. Run your own tests and see which you like best. 

Read more of Tom Volotta’s work on the RealPlayer blog.

Webcasting vs. Web Conferencing

This video from ACT Conferencing, a global provider of integrated conferencing solutions, describes the distinct differences between webcasting and web conferencing. It's presented by Clair Pearson, Global Product Manager of Events & Multimedia, who discusses the variety of virtual solutions and common terms used to describe web conferencing, online meetings, webinars, virtual events, streaming and webcasts.


What is a Webcast? Video Transcript (Published courtesy of ACT Conferencing)

"Hi, I'm Clair. Let's talk about some words you probably hear on a daily basis. Words like web conferencing, online meeting, webinar, virtual event, streaming or webcast. These are sometimes used interchangeably, but is it really clear what the terms mean? Understanding what every virtual solution has to offer will allow you to see real benefits for your business. Let's focus on webcasting. So what is a webcast? A webcast by definition is a broadcast of sound or video on the web. Similar to TV or radio, it's a one-to-many solution, and it allows you to reach hundreds, thousands, even tens of thousands of viewers all at the same time. A webcast is also sometimes referred to as a virtual event. Webcasts are highly scalable and reliable, and they are designed to address a widely dispersed audience all over the world."

Webcasting vs. Web Conferencing

"There is a common confusion between webcasting and web conferencing. So let's try to clear that up a bit today. Web conferencing is a solution designed for smaller meetings. It's normally used in conjunction with an audio conference, and it's highly collaborative. Web conferencing is perfect for less formal day-to-day meetings, and normally has fewer attendees. A webcast, on the other hand, uses audio streaming or video streaming and allows participants to listen or see the presenter over the internet. Without the need to download or install, or even telephone, the attendee just clicks on the link and joins the virtual event. As a presenter, a webcast with streamed audio can be run using just a plain old telephone. The beauty of this is that multiple speakers in geographically dispersed regions can all be presenting at the same time in real time. Perfect."

"Webcasts can also include a video element by using a variety of different sources: webcams, on-site camera crews, a professional studio, or even a plain old video conferencing unit in your company's boardroom. All of these enable you to add video to your webcast. A webcast is so much more than just the ability to listen or view the speaker over the internet. Webcasts can be fully customized to reflect a company's brand or a theme. They can include a registration page and can allow for literally thousands of simultaneous viewers. Most corporate webcasts include some form of interactivity. Like the ability for participants to submit a question or take part in live polls or post-event surveys. The use of slides in corporate webcasts is also really common. Powerful reporting provides analytics ranging from a high level overview of participation, right down to detailed tracking of each participant. If you're handling sensitive content, you can restrict access from specified IP addresses, email domains or even add a password for your peace of mind. Webcasts are also routinely archived online, so a presentation lives on beyond the actual event date. Allowing the hosting company to maximize their events and make the most out of the content. Webcasts are extremely useful for training, investor relations, internal town halls, medical marketing events, or continuing education." 

"How do you envision using one?"


About ACT Conferencing

For more than 20 years, ACT Conferencing has been a global provider of enterprise level audio, web and video collaboration services. The company is focused on delivering customization and specialization for channel partners, providing consultation and service delivery to help customers increase revenues, improve productivity, reach new markets, and outperform their competition. ACT’s integrated platforms provide managed, international and local-language services. ACT is headquartered in Lakewood, Colorado, with operations in Australia, Canada, Germany, Hong Kong, Malaysia, and the UK. www.actconferencing.com.

Content marketing: Let’s identify the best (and discourage the rest)



By David Murray

You know who claims to know content marketing these days? Everybody who likes money, that’s who.

What if there was a way to separate the veteran communicator from the Johnny Come Lately?

So that in the midst of this content marketing gold rush, clients and hiring managers can begin identify the pros who know how to think about marketing, conceive strategic content, create the right media, craft compelling messages that actually resonate with key audiences.

You know, the pros who have been doing content marketing all along—as opposed to the person for whom “content” is just a lucrative new vocabulary word.

Behold the all-new Content Marketing Awards, presented by the Content Marketing Institute and sponsored by McMurry/TMG. It’s judged by the very leading lights of content marketing, who are as eager as anyone to identify the best in every aspect of this burgeoning business (and discourage the rest).

“Honestly, the industry needs this,” writes Content Marketing Institute founder Joe Pulizzi. “This is all in the natural progression of a growing industry. “Showcasing the best that the industry can offer, both projects and agencies, will help us get to where we need to go.”

So enter your best work in the Content Marketing Awards—by the May 17 deadline— and prove you belong.

Or get off the bandwagon.




David Murray is program chairman for the Content Marketing Awards, and editor of ContentWise. For two decades David has written and spoken widely on corporate, political and personal communication issues. He’s editor of Vital Speeches of the Day and his writing has appeared in Advertising Age, The New York Times and The Atlantic
Monthly. He blogs about the communication life at Writing Boots.

5 Considerations for Successful Online Video Engagement

This article originally appeared on The SmartVideo Blog as  5 Considerations for Successful Online Video Engagement  posted by James Dicso on June 11, 2012, and is republished here through a content partnership with SundaySky

Today, when consumers shop online, they expect the personalized attention of an in-store experience. They want brands to provide engaging experiences during purchases, and at every stage of the customer journey. As a result, innovative marketers are turning to online video as an engagement tool.

Below are five considerations for ensuring your brand's success with online video.

    Search engines favor video, and now structure their results to reward sites that use it. Consequently, online marketers are investing more in order to promote their videos. One investment that goes a long way toward attracting higher quality visitors is making on-site videos accessibility at scale, e.g., for every product in your catalog. This ensures reach for long-tail keywords, which are known to drive the highest quality traffic and best conversion rates. 

    Video SEO

    Pre-roll ads bring your prospects back. The average consumer will interact with your brand several times before conversion. An effective way to bring site abandoners back and recoup otherwise lost investment in traffic is with retargeted ads designed to re-engage abandoners based on their previous behavior on your website.

    Online brands can now take retargeted advertising a step further by presenting abandoners with video pre-roll ads that are personalized based on shopping history, present relevant products and current deals most appropriate to visitors’ browsing behavior. Retargeted pre-roll ads (see Office Depot example below) outperform traditional retargeted banner ads with higher conversion rates and often with above-average order value, leading to a significant return on ad spend.

    Office Depot Retargeted Advertising Pre-Roll Ads

    On-site video increases conversion rates. When videos are properly produced, they captivate users. The availability of video also enhances credibility and the overall impression of the website even among users who do not view them. What's more, videos generated in real time enhance the potential of on-site videos even further. As content, such as price, seasonal deals and last-minute offers constantly change, product videos are created on the fly to overcome what was a major challenge for manual video production. The result is not only a richer and more engaging shopping experience, but also higher conversion rates. 

    Online video can be an effective customer service tool. A company’s ability to retain customers strongly depends on the way it services them from the point of first contact and throughout the customer’s lifetime with the brand. Online video is another tool brands can use to deliver the best possible service experience. 

    Use video to onboard new customers with in-depth product demonstrations, provide order and provisioning status (see Dell example below), or deliver complex bills, statements and invoices with an easily digestible explanation of usage and fees. Companies that have done this have customers who make more informed repeat purchases and less calls to the contact center, resulting in fewer product returns, decreased merchandising and support costs, greater trust and credibility, and generally higher customer satisfaction. 

    Dell Email Customer Engagement

    Online video makes for more impactful nurturing campaigns. The effectiveness of best customer nurturing practices, including email campaigns, newsletters, loyalty programs and customer portals, is often enhanced with personalization features to engage the customer with offerings that resonate based on his profile, shopping history and browsing trail. 


    Video Email NurturingImplementing personalized videos based on individual shopping history can significantly enhance efforts to nurture, upsell and retain existing customers. The open rate for video newsletters, for example, is two to three times higher than for text. Personalized video newsletters can include a greeting with the recipient’s name, as well as display promotional offerings based on browsing history, geography or preference segmentation.

    At right is an example of an email nurturing campaign from Shopbop.com to a customer who recently purchased a pair of denim jeans.


These five applications of online video bridge the gap between live and virtual experiences for the consumer and offers the most streamlined way to present information in all of their touch points with your brand.

Do you have other considerations for successful engagement with online video? Please share your experiences below - I’d love to hear from you. 

Visit The SmartVideo Blog for current articles or subscribe the RSS Feed


SmartVideo delivers a compelling, personalized, real-time video experience designed to reach people with what they need to know in the most engaging, entertaining and informative way possible. SundaySky’s innovative convergence of technology and creativity has advanced the use of SmartVideo to more effectively engage people at every step of the customer lifecycle. Follow SundaySky on Twitter and Facebook.

Corporate video is OVER. Thank God.

Guest post by David Murray, program chairman, Strategic Video Awards

A brief history of the last 50 years in corporate video: Corporate training films begat weird corporate promo videos begat dreadful corporate streaming videos begat public embarrassment through paltry page views. 

Funny Office Safety Training Retro Video! Hilarious!! 
'You and Office Safety' - Safetycare free prev

1984 Apple's Macintosh Commercial

Kevin's New Employee Orientation Cheesy Corporate EOE Video

Corporate communication types and marketers have now been forced to realize—finally!—that people apply the same standards for watching your video that they do for watching TV shows or the dozen or more YouTube videos they watch every day. 

If it isn't grabbing their heart or their mind and shaking it violently, they switch it off. In a second. 

Because they know that with one click they can find Jon Stewart joking, Jeb Corliss crashing or Volvo—Volvo!—doing something completely insane. 

Jeb Corliss Table Mountain Crash

Volvo Trucks - The Ballerina Stunt

Yep, corporate video makers have realized they can't get away with making corporate videos anymore. 

What will they make? The judges at the Strategic Video Awards can't wait to find out. 

And we hope you'll enter your non-corporate corporate video before our Oct. 26 deadline.


The Strategic Video Awards were created for everyone who uses video to communicate for corporations, associations, non-profits, public institutions, colleges and universities, PR firms and ad agencies, and custom publishers. The Strategic Video Awards differ from other programs in that we judge the effectiveness of the message versus the technical aspects of the video. For more information, go to: http://www.strategicvideoawards.com/

Debunking Video Advertising Myths

This article originally appeared on The SmartVideo Blog as  Why Generate Personalized Video in Real Time posted by Yaniv Axen on June 1, 2012, and is republished here through a content partnership with SundaySky

A recent article on digiday.com reviewed some of the myths in the ad-tech space and discussed why they are indeed myths. While reading this, I thought about the applicability of this to the online video advertising space. Let’s analyze each myth separately.

Myth 1: There’s not enough quality inventory for advertisers.

When we talk about online video advertising, I look only at in-stream video ads. And while there is certainly less inventory in video compared to display, video inventory is growing at an amazing pace. Comscore reports that last month Americans viewed 9.5 billion video ads. So basically, in one year, we more than doubled the number of video ad views - incredibly 2.5X compared to April 2011.

VideoAdViewsinUS resized 600
Number of Video Ad Views per Month – Based on ComScore’s Monthly Video Rankings Report

In terms of quality of the inventory, I believe it is extremely powerful to get the attention of a viewer for 15 or 30 seconds in a pre-roll ahead of the content the viewer is looking to watch. We've seen high engagement rates - without comparison to display ads, which sometimes even appear below the fold. So, at the end of the day, a video ad view is much more powerful than a banner ad impression.


Myth 2: Publishers should worry about programmatic buying.

In my humble opinion, publishers should worry if buying is done in the traditional way. Programmatic buying is the only way to maximize the full potential of your inventory.  It's true that today because of the scarcity of good premium content, high-end inventory is easily sold, but with time, advertisers will want to make smarter buys and be willing to pay higher prices for the "right" opportunities. 


Myth 3. Ad Tech is too complicated.

I believe that the video ad environment is still less complicated than its elder display counterpart. I also believe there will be some consolidation in the next few years. Advertisers would like to manage their advertising budget in a transparent way and be able to transfer funds between channels to areas where they see higher returns per every dollar spent. Today, the market is very fragmented (search, display, social, video, email), but with time, technology platforms will be built to provide a true holistic view on ad spending and returns. Companies, like GoogleAdobe/Omniture and others, are already heading in that direction, and video is going to be an integral part of that.

 Myth 4. Programmatic buying introduces a new set of undifferentiated middlemen. 

In general, I would like to see fewer players along the value chain and each taking a piece of the action. Fewer hands involved in the process will increase market efficiencies. As they say, "cut out the middlemen."  While many ad-tech companies bring value to the chain, especially in the formative stages of the online video advertising space, it can be hard to distinguish one video exchange from another. Again, ideally, with time as the space matures, there will be fewer middlemen. 

The online video advertising world is a few steps behind the display banner space. Whether it is 2 years or 5 years behind, it is clear that video is catching up quickly and we here at SundaySky are certainly excited to help shape the future of it.


Visit The SmartVideo Blog for current articles or subscribe the RSS Feed


SmartVideo delivers a compelling, personalized, real-time video experience designed to reach people with what they need to know in the most engaging, entertaining and informative way possible. SundaySky’s innovative convergence of technology and creativity has advanced the use of SmartVideo to more effectively engage people at every step of the customer lifecycle. Follow SundaySky on Twitter and Facebook.

Measuring True Financial Impact of Online Video Advertising

This article originally appeared on The SmartVideo Blog as Measuring True Financial Impact of Online Video Advertising posted by James Dicso on April 27, 2012, and is republished here through a content partnership with SundaySky

Online video is the fastest growing advertising medium with over 8.3B video ads in March, according to comScore’s latest online video rankings. As inventory grows and online video advertising strategies mature, this trend should not only continue, but accelerate. 

As noted in eMarketer, Video Ad Performance measurement remains a challenge. Some advertisers use traditional TV metrics, such as Gross Rating Point, while others focus on click through rates or completion rates to measure performance. The challenge with each of these metrics is that it misses the larger goal of delivering (Return on Ad Spend (RoAS). Most other online advertising categories are performance based with a focus on delivering measurable incremental visits, conversions and revenue.

We believe a smart video advertising strategy should incorporate RoAS as the primary metric to measure true financial impact, while ensuring that the video ads also deliver positive brand experience and engagement. This requires the ability to both report on these metrics and use a control-group approach to measure how much of this performance is incremental.

Assuming an advertiser buys into the idea of using RoAS as the performance metric of choice, the whole video advertising program should be designed around the idea of visitor targeting and performance optimization to maximize RoAS. This includes optimizing the media buy, as well as optimizing the video ad. (Video ad targeting and performance optimization will be the subject of several future blog posts.)

There are many ways to measure performance of video advertising programs. Our belief is that RoAS measured via control group is the smart way to go.

Is your video advertising program delivering measurable financial impact?


Visit The SmartVideo Blog for current articles or subscribe the RSS Feed


SmartVideo delivers a compelling, personalized, real-time video experience designed to reach people with what they need to know in the most engaging, entertaining and informative way possible. SundaySky’s innovative convergence of technology and creativity has advanced the use of SmartVideo to more effectively engage people at every step of the customer lifecycle. Follow SundaySky on Twitter and Facebook.

YouTube is Powerful Than TV

Guest post by Roman at Frozzo

A couple of decades ago we couldn’t even imagine our lives without TV .It had its indisputable reasons. The majority of population got the vast amount of information from TVs. We were learning about new products only by watching the ads concerning the company, we were watching movies, cartoons, TV shows and even when we liked them we had the opportunity to record them in order to watch them later hundreds of times, show them to the others and enjoy them every time we saw them .We thought that this is the top and nothing could be better. 

But later the internet appeared and we betrayed our best friend –TV, leaving it alone with elderly and found a new one – Internet, which enabled us to use websites that showed us everything online. We could watch anything we wanted at any time. Gradually the social media developed and the most popular online platform YouTube was launched in 2005. Since then arguments are held- which one is better TV or YouTube. Of course the majority of users are young and they will assuredly say that YouTube is better and will give their reasons. 

The time factor plays a predominating role in this argument. YouTube is available at any time you want to watch. If you are away it is available everywhere you want to watch, just find the wireless connection and finally it is available on your cell phone. NO restrictions are put there and anyone cat enter here and watch videos according to their interest. Everything is sorted out here. Any member of your family can watch a video and get the information he requires from YouTube. 

You want to entertain your children and don’t know how- here it comes to help-find all the cartoons of the world and let them watch it successively. Want to listen to your favorite singer’s latest song and watch the music video, here again Youtube comes to help. Have just got an interesting video and want to share it with your friends-post it on Youtube, the more views you get the more famous you are. Want to know anything about your favorite product- here the ads will be found. 

And what do you think you lose doing it? Nothing, you don’t even need to pay money, just sign up here and add and watch as many videos as you can. So with these simple explanations I assure you that YouTube is better, faster and more qualified than TV. 


Guest author bio: Roman runs London based social media marketing company Frozzo. His mission is to help and lead people to get real Twitter followers, YouTube views and Facebook fans.

Videos Show You How To Install Performance Parts

Guest post by Alex @ Redline360.com

The do-it-yourself automotive trend is growing every day, and especially in a down economy, people want to save money by installing performance parts themselves so they can save hundreds of dollars on labor. There is no better way for a manufacture of performance parts to connect with their potential customers than to create videos such as the one below that give you a background and step by step installation guide so you feel comfortable doing the job yourself. For example, in the video below, Mishimoto, a brand popular for radiators and cooling parts, demonstrates how to install their parts into a Subaru Impreza WRX.

  

It also helps that the video has a professional race car driver, Matt Waldin, to give credibility to the brand and entice customers to continue watching the video. The video goes step-by-step in explaining not only the benefits of the part, but what tools you need to do the job so you can be sure you have everything necessary to get the job done. 

Some customers like to make their own product videos, and they gain a following and recognition on automotive forums of their knowledge and experimentation of the products. Lots of times, especially with newer cars, people like to hold off on buying parts until someone in the community buys it first and then reviews it for quality, ease of installation and performance gains. 

Some how-to's can get very technical, and some customers even do mechanical comparisons on a dynamometer to determine effectiveness of parts, such as a comparison of the difference between a short ram intake and a cold air intake. Information such as this isn't so straight forward, so there needs to be testing done that can only be given credibility with a video posted online, or dyno sheets that show power gains. As customers get more savvy, online videos are going to be playing a bigger part in the automotive performance market.

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