OnlineVideoPublishing.com

Strategies, tips, how to's and best practices for online video publishers

Corporate video is OVER. Thank God.

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Guest post by David Murray, program chairman, Strategic Video Awards

A brief history of the last 50 years in corporate video: Corporate training films begat weird corporate promo videos begat dreadful corporate streaming videos begat public embarrassment through paltry page views.
Funny Office Safety Training Retro Video! Hilarious!! 
‘You and Office Safety’ – Safetycare free prev
1984 Apple’s Macintosh Commercial
Kevin’s New Employee Orientation Cheesy Corporate EOE Video
Corporate communication types and marketers have now been forced to realize—finally!—that people apply the same standards for watching your video that they do for watching TV shows or the dozen or more YouTube videos they watch every day.
If it isn’t grabbing their heart or their mind and shaking it violently, they switch it off. In a second.
Because they know that with one click they can find Jon Stewart joking, Jeb Corliss crashing or Volvo—Volvo!—doing something completely insane.
Jeb Corliss Table Mountain Crash
Volvo Trucks – The Ballerina Stunt
Yep, corporate video makers have realized they can’t get away with making corporate videos anymore.
What will they make? The judges at the Strategic Video Awards can’t wait to find out.
And we hope you’ll enter your non-corporate corporate video before our Oct. 26 deadline.
stragetic_video_awards_logo3The Strategic Video Awards were created for everyone who uses video to communicate for corporations, associations, non-profits, public institutions, colleges and universities, PR firms and ad agencies, and custom publishers. The Strategic Video Awards differ from other programs in that we judge the effectiveness of the message versus the technical aspects of the video. For more information, go to: http://www.strategicvideoawards.com/

Online Video Sets Automotive Trends such as Hellaflush

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Hella_FlushIf you are an automotive enthusiast, you will quickly recognize the phrase “Hellaflush“. It has become synonymous with modified cars and trucks that have aftermarket wheels that are flush with the fender. This might not seem like a big deal to the average Joe, but to the auto enthusiast, especially import enthusiasts, Hellaflush has become a trend that looks like it’s here to stay.

Online Videos posted to YouTube, Vimeo and others, show the trend at work that drives up interest, excitement, and viral videos. Here is an example of a video dedicated to the Hellaflush movement that has been posted to YouTube:

As you can see from the above video, this automotive trend is very popular, and is catching on every day. Online Videos like these give inspiration to average enthusiasts to turn their cars into something special.

Getting your car Hellaflush requires a lot of research to ensure that the wheels and tires you purchase are the correct offset to make it sit just right when lowered. The tires also come in to play as each tire manufacture has different tire designs and this can make or break the stance of your car. The suspension is also very important and needs to give your car proper clearance. Popular suspension setups such as KSport Kontrol Pro Coilovers and Blackworks Coilovers have been used to create optimal stances. Seeing a video of the same car you have that is hellaflush gives you creative ideas on creating that look for your car or truck.

About the author – Alex Polonsky
Alex Polonsky is an automotive enthusiast that blogs over at APtuned (http://www.aptuned.com/blog/) where he talks about the latest trends in automotive high performance. Alex has been in the automotive industry since 1999 and has a passion for online video, technology, and social media. Alex is also co-founder of VidCompare.

Online Video for Motorsports made easy with the GoPro HD

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goprohdOnline Video for Motorsports made easy with the GoPro HD
It’s never been easier to get motorsports action converted into online video. Before, enthusiasts would need to strap a makeshift camera to their roll cage or interior bars to be able to record the action to later show off on YouTube or Vimeo.

Just recently, GoPro, a maker of wearable HD video cameras for sports, released a high definition version for motorsports, called the HD MOtorsports HERO. GoPro makes it easy to mount the HD Motorsports HERO to your helmet, car, ATV, motorcycle, boat or ATV that you can easily upload to YouTube for sharing with friends and family.
Sample video from GoPro:
The GoPro makes a perfect gift for those who like car gadgets and car parts because it gives the user the ability to document the competition and then share it. Online Video such as this has also helped performance shops document car builds and show people around the country, and even in other countries what their shop can do.
Online video has been a big driving force in recognition for performance shops, and units such as the GoPro HD is making this easier.
Before, people would take videos with their iPhones or other devices and then upload them to YouTube, but the picture quality was very low. However, GoPro can take 1080p video at 30 fps with incredible audio. Another incredible feature is a still shot feature, so you can take pictures as well as video.
About the author – Alex Polonsky
alex Alex Polonsky is an automotive enthusiast that blogs over at APtuned (http://www.aptuned.com/blog/) where he talks about the latest trends in automotive high performance. Alex has been in the automotive industry since 1999 and has a passion for online video, technology, and social media. Alex is also co-founder of VidCompare.

The Fine Brothers on “Can You Make Money With Online Video”

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Tim Street interviewed  The Fine Brothers at Digital Hollywood Spring 09 about what they are doing to make money with online video. They produce, write, direct, act, sound design, market all of their own material independently or for clients like Comedy Central. The Benny and Rafi Fine are known for their edgy, often controversial viral videos from which they sometime get death threats or for mainstream pop culture parodies. These days they most known for spoiling movies and their “Lost” parodies on YouTube.How are they making money?They are mainly pairing up with companies like Comedy Central, Just For Laughs to create online video content. But it’s tough because the companies aren’t paying that much and they’ve had to make a lot of smart deals to quit their day jobs but it’s not big bucks and they sleep on air mattresses. They own most all of the original content they create and advise all producers to study the contracts with a legal adviser to retain the rights to their material. Mot companies want exclusivity but will release control at some point which producers can redistribute on their own sites. It helps to negotiate with studios if you’re not making a lot of money and you can show you have a huge fan base.. Then you can release the videos on your YouTube Channel or blog  to garner more views which ultimately helps the studio as well.Tim says, “It was very cool to see these two worlds coming together and evenmore exciting to hear that The Fine Brothers are holding on toownership to the videos that they create. It upsets me to no end to seepeople create videos with value and get paid nothing for their hardwork and creativity.If you are an online video producer, director or writer who is ableto get millions of views of your online videos you have a gift, atalent that other people don’t have. Not anyone with a camera can dowhat you do and you should retain ownership of your videos and be paidfor them in some way shape or form or be paid a lot of money upfront.Don’t be taken advantage of and exploited the way that African Americanrecording artists were in the 1950s. You have something special. Don’tgive it away”Follow Tim Street on Twitter  http://twitter.com/1timstreetFollow the Fine Brothers on Twitter: http://twitter.com/thefinebros

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