Online Video for Motorsports made easy with the GoPro HD

May 18, 2011 by Larry Kless

Online Video for Motorsports made easy with the GoPro HD
It’s never been easier to get motorsports action converted into online video. Before, enthusiasts would need to strap a makeshift camera to their roll cage or interior bars to be able to record the action to later show off on YouTube or Vimeo.

Just recently, GoPro, a maker of wearable HD video cameras for sports, released a high definition version for motorsports, called the HD MOtorsports HERO. GoPro makes it easy to mount the HD Motorsports HERO to your helmet, car, ATV, motorcycle, boat or ATV that you can easily upload to YouTube for sharing with friends and family.

Sample video from GoPro:

The GoPro makes a perfect gift for those who like car gadgets and car parts because it gives the user the ability to document the competition and then share it. Online Video such as this has also helped performance shops document car builds and show people around the country, and even in other countries what their shop can do.

Online video has been a big driving force in recognition for performance shops, and units such as the GoPro HD is making this easier.
Before, people would take videos with their iPhones or other devices and then upload them to YouTube, but the picture quality was very low. However, GoPro can take 1080p video at 30 fps with incredible audio. Another incredible feature is a still shot feature, so you can take pictures as well as video.

About the author – Alex Polonsky

Alex Polonsky is an automotive enthusiast that blogs over at APtuned (http://www.aptuned.com/blog/) where he talks about the latest trends in automotive high performance. Alex has been in the automotive industry since 1999 and has a passion for online video, technology, and social media. Alex is also co-founder of VidCompare.

See his recent post on Reel SEO: Automotive Video Drives Sales for Auto Performance Parts Industry

Video Production for Streaming: Improving Your Video Quality

August 1, 2010 by Larry Kless

This video from Streaming Media East features Jan Ozer, Principal of Doceo Publishing, who provides an overview of video production for streaming. Jan is also publisher of Streaming Learning Center Streaming Learning Center and 2010 Streaming Media All Star, He included lots of helpful information, useful stats, and strategies to improve your video quality for streaming.

The topics covered are:

Setting the scene (background and clothing)
Lighting
Shooting for streaming
Editing/Preprocessing
Choosing your target,
Avoiding/correcting aspect ratio issues
De-interlacing
Encoding

A101: Streaming Production: Improving Your Video Quality

You’ve got the video production basics down pat, but you’re still concerned that somehow your streaming quality just doesn’t measure up. From camera selection to choosing an encoding tool and encoding parameters, streaming consultant Jan Ozer details the most common production pitfalls that unnecessarily degrade streaming quality. Come learn at least three or four ways to make your video look better.

Jan Ozer, Principal, Doceo Publishing

Download the presentation here: Video Production for Streaming (.pdf file)

Media Framework: Video Publishing Platforms – Streaming Media East 2010

June 27, 2010 by Larry Kless

This video is from a panel session I moderated at Streaming Media East 2010 on, Video Publishing Platforms, and lays the groundwork for what content owners to better understand what type of publishing platform they need and what they should expect to pay for managing content, the process and main features of publishing platforms and the viability of build vs. buy. Each presenter shared use cases that demonstrated how customers are using online video for business, along with new features available from their platforms.

A103: Media Framework: Video Publishing Platforms

Moderator: Larry Kless, Founder, President, OnlineVideoPublishing.com
Bismarck C Lepe, President, Products, Ooyala
Krish Melon, CTO, Synaptic Digital
Ron Yekutiel, Chairman, CEO, Kaltura
Jason Liebman, CEO, Co-Founder, Howcast

A number of vendors offer video publishing platforms, the features and functionality-not to mention cost-vary widely. Some vendors focus their solutions on content management and monetization, while others are geared towards enabling syndication and interactive advertising campaigns. Adding to the confusion is the fact that different platform vendors have different metrics for billing, and costs rise as content owners become more successful.

Strategies, tips, how to's and best practices for online video publishers

Online Video Publishing [dot] com by Larry Kless

Tags