This video is from a panel session I moderated at Streaming Media East 2010 on, Video Publishing Platforms, and lays the groundwork for what content owners to better understand what type of publishing platform they need and what they should expect to pay for managing content, the process and main features of publishing platforms and the viability of build vs. buy. Each presenter shared use cases that demonstrated how customers are using online video for business, along with new features available from their platforms.
A103: Media Framework: Video Publishing Platforms
Moderator: Larry Kless, Founder, President, OnlineVideoPublishing.com
Bismarck C Lepe, President, Products, Ooyala
Krish Melon, CTO, Synaptic Digital
Ron Yekutiel, Chairman, CEO, Kaltura
Jason Liebman, CEO, Co-Founder, Howcast
Bismarck C Lepe, President, Products, Ooyala
Krish Melon, CTO, Synaptic Digital
Ron Yekutiel, Chairman, CEO, Kaltura
Jason Liebman, CEO, Co-Founder, Howcast
A number of vendors offer video publishing platforms, the features and functionality-not to mention cost-vary widely. Some vendors focus their solutions on content management and monetization, while others are geared towards enabling syndication and interactive advertising campaigns. Adding to the confusion is the fact that different platform vendors have different metrics for billing, and costs rise as content owners become more successful.
