Robert Sandie of Viddler Talks Online Video Fundamentals

January 21, 2009 by larrykless

Robert Sandie is co-founder and president of Viddler, who basically lives 24/7 on the site. He says, “Online video is my passion. It’s easy to give in. Nothing more powerful then a mailing list and your own destination site.”

In this short video sandieman points out the flaws in online video.There’s a lot of focus on YouTube subscriptions when the focus should be personal branding. Distribution is a means to end and the end result is your brand. You are the brand. Don’t let any branded destination site be the only way you can distribute and connect with your audience.

He also posted the video on his blog and said, “I care deeply about online video and the part that is discerning is the reliance upon one video service to provide all viewership for larger brands. Listen and let me know what you think. If you want to talk further, please don’t hesitate to email me at: rsandie |at| viddler (dot) com.

Want to talk live? Skype: r_sandie AIM: sandieman”

About Viddler:

Viddler is a platform for video publishers

Viddler was built by a team of talented developers, designers, and architects.
Individually, our members have experience with companies like Macromedia, IBM, 9rules, and rackspace. We’re based in various locations around the world: Lukasz, Kasper, Maciek, and Krystian, our lead developers, are in Poland; while Andrew and Jason work out of Arizona. Donna, Rob, Colin and Kyle are all located in Pennsylvania. Brandice has her own Viddler Ohio office. We live on Skype and Twitter and have a virtual watercooler to keep up the team synergies. We also have a lot of fun.

Permalink: http://www.robertsandie.com/2009/01/20/fundamentals/

Reel SEO – SEO For Video – Tips, Techniques, and Tutorials for Video SEO

January 21, 2009 by larrykless

This list of resources comes by way of

Mark Robertson of Reel SEO and was written January 19, 2009 as SEO for Video – Tips & Tutorials for Video SEO – ReelSEO.

Thanks Mark!

SEO for Video (hosted) Tips & Tutorials

Video Sharing & Youtube Optimization Tips

video seo Tips from Friends

General Tips & Techniques

Additional Resources

Stay tuned for more <img src= !

Getting Good Results Encoding Video

January 18, 2009 by larrykless

A few resources on getting good results encoding video.

Digital Content Producer published a 2-part Basics of Encoding by Jan Ozer.
Encoding Best Practices, Part 1 Jun 9, 2008
Encoding Best Practices, Part 2 Jun 23, 2008

Great resource on Blip.tv http://blip.tv/learning/export/

From New Videographer (great step-by-step workflow)
Exporting video from Final Cut Pro and converting to Flash | News Videographer

Streamingmedia.com: The Ultimate Guide to Creating Online Video Content That Works

December 1, 2008 by larrykless

This article appears in the October/November issue of Streaming Media magazine. Click here for your free subscription.

Streamingmedia.com: The Ultimate Guide to Creating Online Video Content That Works, Part 1

by Geoff Daily November 11, 2008

Nine media and entertainment content decision makers discuss what they have learned from their years in the field and offer advice on producing and delivering content that draws—and keeps—viewers.

Let’s put aside the issues of distribution and monetization surrounding streaming for a moment and focus on content. What content works for online video?

Ultimately, anything works so long as the people who find it want to watch and can do so in a reliable, high-quality fashion. If nothing else, YouTube has proven that videos of any subject matter and of the highest or lowest production values can generate incredible viewing numbers—or, as some people are beginning to call it, “viewsage.” (…more)

Streamingmedia.com: The Ultimate Guide to Creating Online Video Content That Works, Part 2
by Geoff Daily November 25, 200

In Part 1 of this article, we looked at the importance of understanding your audience—both existing and potential—and the different challenges facing major media companies and independent content creators. In Part 2, we’ll look at the importance of video production quality and the pros and cons of long-form and shortform content. We’ll also get some advice from successful content creators about what works and what doesn’t.

When YouTube first burst onto the scene, it upended the traditional notion that what viewers wanted was content with the highest possible production values. Whether it is clips from old home movies or video diaries shot with a webcam, there’s been a sense that anything goes when it comes to the quality of online video.

“Usually, my message is that we’re still at a point where production value doesn’t matter that much; in fact, it can hurt you if you overproduce,” says Kevin Nalty, a top YouTube producer known as Nalts.

“There’s a certain level of resentment towards the people on YouTube who are trying to have the perfect shot and the perfect lighting. It suddenly makes them seem like they’re better than everyone else, and the video can come off as more commercial, more canned, and less authentic.” (…more)

Originally published as The Ultimate Guide to Creating Online Video Content That Works, Parts 1 and 2

For Your Imagination presents: The Web Series Producer’s Guide

October 11, 2008 by larrykless

This comes courtesy of For Your Imagination published on
September 25, 2008.
Thanks Paul!

The Web Series Producer’s Guide

“NYTVF played host to the live Web Series Producer’s Guide moderated by Paul Kontonis from For Your Imagination and featuring Brett Wilson from TubeMogul, Bill Cammack, Kirby Ferguson from Goodiebag, and Marc Hustvedt from Tubefilter.tv. Phil Thomas Di Giulio, Co-founder of WellcomeMat, has posted a video of the session. Thanks to everyone involved!”

The Web Series Producer’s Guide

The NYTVF was founded in 2005 as the industry’s first recognized
independent television festival, providing a platform to elevate the
work of artists creating for the small screen. Held annually each fall
in New York City, the birthplace of modern television, the Festival
unites artists, executives, industry figures, and fans together in one
forum to celebrate the medium and to help shape its future.

For Your Imagination develops and markets high-quality original Internet TV and web
video series, turning concept into reality for brands and content
creators. The company works with brands and content creators to develop
their online video content, offering them the opportunity to reach a
targeted advertiser-friendly audience effectively and monetizing
quickly. For more information go to: www.foryourimagination.com/

Strategies, tips, how to's and best practices for online video publishers