In this short video from Sorenson Media blog Technical Support Specialist Jeff Udall provides a short explanation on the difference between the FLV (Flash Video) and SWF (Shockwave Flash) formats and how they work together to create the online video experience.
Robert Sandie is co-founder and president of Viddler, who basically lives 24/7 on the site. He says, “Online video is my passion. It’s easy to give in. Nothing more powerful then a mailing list and your own destination site.”
In this short video sandieman points out the flaws in online video.There’s a lot of focus on YouTube subscriptions when the focus should be personal branding. Distribution is a means to end and the end result is your brand. You are the brand. Don’t let any branded destination site be the only way you can distribute and connect with your audience.
He also posted the video on his blog and said, “I care deeply about online video and the part that is discerning is the reliance upon one video service to provide all viewership for larger brands. Listen and let me know what you think. If you want to talk further, please don’t hesitate to email me at: rsandie |at| viddler (dot) com.
Want to talk live? Skype: r_sandie AIM: sandieman”
About Viddler:
Viddler was built by a team of talented developers, designers, and architects.
Individually, our members have experience with companies like Macromedia, IBM, 9rules, and rackspace. We’re based in various locations around the world: Lukasz, Kasper, Maciek, and Krystian, our lead developers, are in Poland; while Andrew and Jason work out of Arizona. Donna, Rob, Colin and Kyle are all located in Pennsylvania. Brandice has her own Viddler Ohio office. We live on Skype and Twitter and have a virtual watercooler to keep up the team synergies. We also have a lot of fun.
Permalink: http://www.robertsandie.com/2009/01/20/fundamentals/
Wired contributing editor Frank Rose moderates a discussion about the future of Web video at The Hollywood Hill Tuesday, July 29th, 2008 at The Hollywood Hill Event Facility, Hollywood and was originally featured as part of Wired.com article on the future of web video a few months ago. “Hollywood Has Finally Figured Out How to Make Web Video Pay”.
Speaker(s): Cameron Death (VP, NBC Universal Digital Studios), Marshall Herskovitz, Creator, Quarterlife), Stan Rogow (Director, Gemini Division), Josh Metzger (SVP, Veoh), Nathan Coyle (Agent/Production Integration, CAA). Moderated by Frank Rose (Contributing Editor, Wired Magazine) at the Hollywood Hill.
The video comes by way of Norman Gilmore
Related article:
“Hollywood Has Finally Figured Out How to Make Web Video Pay”.
Sexy Stars. Big-Name Producers. Greenscreen Tricks. Watch Out, Amateurs:
Hollywood Is Setting Its Sights On Web Video. Rule 1: Product Placement
Gets Top Billing. Our event discussion will focus on business models
and creative challenges for professional Web video and will cover such
topics as venture investment and product integration opportunities.
See the longer version here.
A few resources on getting good results encoding video.
Digital Content Producer published a 2-part Basics of Encoding by Jan Ozer.
Encoding Best Practices, Part 1 Jun 9, 2008
Encoding Best Practices, Part 2 Jun 23, 2008
Great resource on Blip.tv http://blip.tv/learning/export/
From New Videographer (great step-by-step workflow)
Exporting video from Final Cut Pro and converting to Flash | News Videographer
Streamingmedia.com: The Ultimate Guide to Creating Online Video Content That Works, Part 1
Ultimately, anything works so long as the people who find it want to watch and can do so in a reliable, high-quality fashion. If nothing else, YouTube has proven that videos of any subject matter and of the highest or lowest production values can generate incredible viewing numbers—or, as some people are beginning to call it, “viewsage.” (…more)
When YouTube first burst onto the scene, it upended the traditional notion that what viewers wanted was content with the highest possible production values. Whether it is clips from old home movies or video diaries shot with a webcam, there’s been a sense that anything goes when it comes to the quality of online video.
“Usually, my message is that we’re still at a point where production value doesn’t matter that much; in fact, it can hurt you if you overproduce,” says Kevin Nalty, a top YouTube producer known as Nalts.
