OnlineVideoPublishing.com

Strategies, tips, how to's and best practices for online video publishers

The Fine Brothers on “Can You Make Money With Online Video”

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Tim Street interviewed  The Fine Brothers at Digital Hollywood Spring 09 about what they are doing to make money with online video. They produce, write, direct, act, sound design, market all of their own material independently or for clients like Comedy Central. The Benny and Rafi Fine are known for their edgy, often controversial viral videos from which they sometime get death threats or for mainstream pop culture parodies. These days they most known for spoiling movies and their “Lost” parodies on YouTube.How are they making money?They are mainly pairing up with companies like Comedy Central, Just For Laughs to create online video content. But it’s tough because the companies aren’t paying that much and they’ve had to make a lot of smart deals to quit their day jobs but it’s not big bucks and they sleep on air mattresses. They own most all of the original content they create and advise all producers to study the contracts with a legal adviser to retain the rights to their material. Mot companies want exclusivity but will release control at some point which producers can redistribute on their own sites. It helps to negotiate with studios if you’re not making a lot of money and you can show you have a huge fan base.. Then you can release the videos on your YouTube Channel or blog  to garner more views which ultimately helps the studio as well.Tim says, “It was very cool to see these two worlds coming together and evenmore exciting to hear that The Fine Brothers are holding on toownership to the videos that they create. It upsets me to no end to seepeople create videos with value and get paid nothing for their hardwork and creativity.If you are an online video producer, director or writer who is ableto get millions of views of your online videos you have a gift, atalent that other people don’t have. Not anyone with a camera can dowhat you do and you should retain ownership of your videos and be paidfor them in some way shape or form or be paid a lot of money upfront.Don’t be taken advantage of and exploited the way that African Americanrecording artists were in the 1950s. You have something special. Don’tgive it away”Follow Tim Street on Twitter  http://twitter.com/1timstreetFollow the Fine Brothers on Twitter: http://twitter.com/thefinebros

Streaming Learning Center: Understanding the Critical H.264 Encoding Options

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This is another video tutorial by Jan Ozer from the Streaming Learning Center. It’s a 10-minutes overview which he says, “details how to configure the most important H.264
encoding parameters (profiles, levels, entropy encoding and b-frames),
discusses why H.264 encoding quality varies by encoding tool and identifies which
tools produce the best quality. It’s the entry level information that I
provide in most H.264 encoding lectures and useful to anyone producing
H.264 videos with tools like Sorenson Squeeze, Adobe Media Encoder,
Apple Compressor and Telestream Episode Pro.” See the original post here.

Jan also has a great list of H.264-related reference in his post, So You Want to Get to Know H.264?

Understanding the Key H.264 Encoding Parameters from jan ozer on Vimeo.

This tutorial details how to configure the most important H.264 encoding parameters (profiles, levels, entropy encoding and b-frames), discusses why H.264 encoding quality varies by encoding tool and which tools produce the best quality.

MasterNewMedia: Online Video Marketing: Basic Tips And Advice From A Video Marketing Evangelist, Two-Part Interview with Lasse Rouhiainen

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This two-part article come by way of Master New Media and was originally shot and recorded by Robin Good for MasterNewMedia and first published on January 8, 2009 as “Online Video Marketing: Basic Tips And Advice From A Video Marketing Evangelist – Lasse Rouhiainen – Part 1” and on January 15, 2009 as “Online Video Marketing: Basic Tips And Advice From A Video Marketing Evangelist – Lasse Rouhiainen – Part 2.

 

If you are struggling to understand the fundamentals ofonline video publishing, as well as how to use videos to do marketing, this video article with Lasse Rouhiainen gives you some good basic information on how to get started.

Robin Good says, “Lasse Rouhiainen is a passionate YouTube video publisher
based in Alicante, Spain. Lasse who is a passionate video marketing
evangelist, works a lot with the tourism sector, helping travel
agencies and professionals get familiar and proficient in their use of
online video to market and promote their offerings. Having Lasse been a long-time fan of MasterNewMedia by sharing and
commenting back on much of my work, I have kindly invited him to join
me for an online video interview focusing on the basics of online video publishing and marketing.
What I wanted to get from him was some simple and immediately
applicable suggestions on what is probably the most difficult part of a
video publishing career: getting started. :… read more



Duration: 8′ 43″

How do you go about distributing your videos online in an effective
fashion? How do you choose the right keywords to title your clips? If
you are just starting up with online video marketing, these are
probably some of your most pressing concerns. Lasse Rouhiainen and Robin Good discuss how to
increase views, find relevant keywords, upload a video to multiple
video-sharing sites, choose a good video format. read more

Duration: 17′ 27″

Related:
Video Marketing Online: The Secret Formula For Success By Tubemogul

Online Video Distribution And Analytics Service: TubeMogul Reviewed

Online Video Marketing: Ten Ways You Can Use YouTube To Promote Your Online Content

Video Marketing Online: How To Effectively Market With Video On The Web

Reel SEO – SEO For Video – Tips, Techniques, and Tutorials for Video SEO

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This list of resources comes by way of

Mark Robertson of Reel SEO and was written January 19, 2009 as SEO for Video – Tips & Tutorials for Video SEO – ReelSEO. 

Thanks Mark!

 

SEO for Video (hosted) Tips & Tutorials

Video Sharing & Youtube Optimization Tips

video seo Tips from Friends

General Tips & Techniques

Additional Resources

Stay tuned for more <img src=!

Streamingmedia.com: The Ultimate Guide to Creating Online Video Content That Works

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StreamingMedia.com
This article appears in the October/November issue of Streaming Media magazine. Click here for your free subscription.
 

Streamingmedia.com: The Ultimate Guide to Creating Online Video Content That Works, Part 1

by Geoff Daily November 11, 2008

Nine media and entertainment content decision makers discuss what they have learned from their years in the field and offer advice on producing and delivering content that draws—and keeps—viewers.
Let’s put aside the issues of distribution and monetization surrounding streaming for a moment and focus on content. What content works for online video?

Ultimately, anything works so long as the people who find it want to watch and can do so in a reliable, high-quality fashion. If nothing else, YouTube has proven that videos of any subject matter and of the highest or lowest production values can generate incredible viewing numbers—or, as some people are beginning to call it, “viewsage.” (…more)

 
In Part 1 of this article, we looked at the importance of understanding your audience—both existing and potential—and the different challenges facing major media companies and independent content creators. In Part 2, we’ll look at the importance of video production quality and the pros and cons of long-form and shortform content. We’ll also get some advice from successful content creators about what works and what doesn’t. 
 

When YouTube first burst onto the scene, it upended the traditional notion that what viewers wanted was content with the highest possible production values. Whether it is clips from old home movies or video diaries shot with a webcam, there’s been a sense that anything goes when it comes to the quality of online video.

“Usually, my message is that we’re still at a point where production value doesn’t matter that much; in fact, it can hurt you if you overproduce,” says Kevin Nalty, a top YouTube producer known as Nalts.

“There’s a certain level of resentment towards the people on YouTube who are trying to have the perfect shot and the perfect lighting. It suddenly makes them seem like they’re better than everyone else, and the video can come off as more commercial, more canned, and less authentic.” (…more)
Originally published as The Ultimate Guide to Creating Online Video Content That Works, Parts 1 and 2
Streaming Media

RSS Online Video Publishing [dot] com by Larry Kless

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