Media Framework: Video Publishing Platforms – Streaming Media East 2010

June 27, 2010 by Larry Kless

This video is from a panel session I moderated at Streaming Media East 2010 on, Video Publishing Platforms, and lays the groundwork for what content owners to better understand what type of publishing platform they need and what they should expect to pay for managing content, the process and main features of publishing platforms and the viability of build vs. buy. Each presenter shared use cases that demonstrated how customers are using online video for business, along with new features available from their platforms.

A103: Media Framework: Video Publishing Platforms

Moderator: Larry Kless, Founder, President, OnlineVideoPublishing.com
Bismarck C Lepe, President, Products, Ooyala
Krish Melon, CTO, Synaptic Digital
Ron Yekutiel, Chairman, CEO, Kaltura
Jason Liebman, CEO, Co-Founder, Howcast

A number of vendors offer video publishing platforms, the features and functionality-not to mention cost-vary widely. Some vendors focus their solutions on content management and monetization, while others are geared towards enabling syndication and interactive advertising campaigns. Adding to the confusion is the fact that different platform vendors have different metrics for billing, and costs rise as content owners become more successful.

Quickly and Easily Master Online Video Promotions and Watch Your Sales Skyrocket – Eastbay LocalPreneurs Meetup, May 18, 2010

June 27, 2010 by Larry Kless

This post originally appeared on Larry Kless’ Weblog: Quickly and Easily Master Online Video Promotions and Watch Your Sales Skyrocket – Eastbay LocalPreneurs Meetup Group, May 18, 2010 on May 24, 2010.

On Tuesday, May 18th, 2010, I spoke at the Eastbay LocalPreneurs Meetup Group about how you can use low cost video tools and creative techniques to boost your business. The title of the session was, Quickly and Easily Master Online Video Promotions and Watch Your Sales Skyrocket, and covered the online video industry and trends, tips for producing online video for business, specific platform you can use to broadcast yourself and, some of my favorite online video resources. This Meetup group is organized by my friend and local entrepreneur, Jonathan Fleming, and was held at Tech Liminal in downtown Oakland. About 15 of us gathered in the friendly salon atmosphere of Tech Liminal, and the energy was high and the group really engaged on the topic of online video. Just about everyone who attended used video in some way either for personal or business use, and shared their tips and experiences.

We were also treated to an impromptu demo of a new online video editing tool called Minimash, from our local entrepreneurs Claudia Ward and Mark Gartland. Minimash is a self-funded startup ready to come out of stealth mode and looking for an angel investor. The software is really intuitive and fun to use and takes a similar approach to online video mashups like Animoto, but to all whole new level. Look for more on Minimash in the near future. Jonathan wrote a great summary of the event on the Meetup site which I’ve included below.

Quickly and Easily Master Online Video Promotions and Watch Your Sales Skyrocket

View more presentations from Online Video Publishing [dot] com.

Jonathan Fleming wrote:

“If you missed it, Larry Kless gave an awesome presentation on the many powerful uses of “Online Video” to help promote, make sales happen and brand your business!

For those that attended, you felt his passion, talent and skills towards helping you get started in online video! I know he has helped me to elevate my real estate business to the next level! He’s really a cool guy that loves helping people get their video marketing improved. You can read his blog at klessblog.blogspot.com or catch his informative posts on twitter.com/klessblog

Rodil San Mateo (Eastbayloantips.com) opened up discussing the various ways he uses video to help Realtors showcase properties better; improve their search engine rankings; and get sales results from their marketing. Rodil showcased some of the tools he uses daily to help run his mortgage business.To close it out, a very creative, innovative startup named Minimash.com dropped in to give an awesome presentation on their upcoming product which I think will be awesome! An Oakland based company at www.minimash.com for more info. It was very inspiring to meet the founders and I felt as if I was meeting an early stage superstar company!

Meetup is the world’s largest network of local groups. More than 2,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities. If you’re in the Bay Area and a local entrepreneur, it’s crucial to understand how to make the right connections, get the tools and inspirational education in order to grow your business. Eastbay Localprenuers Meetup brings you fresh speakers, monthly training and networking to jump-start your projects and dreams. Join this Meetup group here or sign up using Facebook.

Many thanks to Jonathan for organizing for the event and to Anca Mosoiu for hosting it at Tech Liminal. Also thanks to Rodil for kicking it off and proving some context for how businesses can use video to engage customers. Most of all, my thanks to all who attended and contributed to the conversation. I look forward to seeing you at another upcoming Meetup.

Links:

Encoding Video for the Web – Slides from ReelSEO.com Webinar

June 27, 2010 by Larry Kless

This post originally appeared on Larry Kless’ Weblog: Encoding Video for the Web – Webinar Slides from ReelSEO.com

Thanks to everyone who attended our webinar yesterday on, Video Encoding for the Web! We had 263 attendees from all over the world who stayed with us for the scheduled hour, and 140 or so stayed on for the additional half hour of Q&A. Many thanks as well to my co-presenter, the amazing Robert Reinhardt AKA @flashfreaker who dropped major video encoding science and our moderator and organizer extraordinaire, Mark Robertson who did a fantastic job pulling it all together and managing the flow of the session and 100+ questions that came in from attendees. Also, a big thanks to Ian Sneed and the folks at vzaar video platform for sponsoring the webinar.
Mark will be posting the video in the next few days, and we encourage anyone who didn’t get their questions answered to post a comment on Reel SEO or contact any of us. In the meantime, here are the webinar slides which were featured today on the Slideshare homepage.

Encoding Video for the Web – Webinar from ReelSEO.com

View more presentations from Mark Robertson.

How To: YouTube Formatting Tags

September 27, 2009 by larrykless

One of the frequent issues seen with online video is formatting problems in aspect ratio and display resolution. You see a lot of these problems appear on YouTube with video just not looking right. In some cases, widescreen 16:9 video is squished into a standard definition or 4:3 aspect ratio. Or you see 4:3 video stretched into a 16:9 aspect ratio. The standard practice of letterboxing transfers video shot in a widescreen aspect ratio to standard definition video format while preserving the film’s original aspect ratio. Pillarboxing (reversed letterboxing) adds vertical black bars on each side of the video when the player a 16:9 aspect ratio. Windowboxing occurs when the video appears centered in the video player surrounded by a black frame on all four sides of the image.

So how do you fix this problem with new videos or ones you’ve already uploaded to YouTube?

YouTube developed a series of specific tags you can add to your video that let you to alter the appearance and format of your video when played on YouTube or in an embedded player. You can add these tags before you upload your video file to the site, or you can also add the tags to edit an existing video that you’ve uploaded to your account in the past. The video’s altered appearance will display when the video plays on YouTube, and in embedded players.

To use them simply copy and paste the code of the hint tags below into the tags section of the video you want to fix:

yt:crop=16:9 (zooms in on the 16:9 area, removes windowboxing)
yt:stretch=16:9 (fixes anamorphic content by scaling to 16:9)
yt:stretch=4:3 (fixes 720×480 content that is the wrong aspect ratio by scaling to 4:3)
yt:quality=high (default to a high quality stream, depending on availability)

See the detailed instructions on The YouTube Help page Learn More: Formatting tags

Business Insider: Old Media Still Doesn’t Get Web Video, Says Blip.TV Founder Kaplan

August 31, 2009 by Larry Kless

Heather Leonard of The Business Insider sat down with Dina Kaplan, Co-Founder of blip.tv, to talk about why old media doesn’t get web video and “isn’t making inroads into even high-quality user-generated video content.”

According Dina, “the issue is twofold: Old media thrived in an economy of scarcity. Video is no longer scarce (as evidenced by this interview). Old media wants viewers to come to their network. New media users want their content to be everywhere; the more dissemination, the better.”

This article originally appeared in The Business Insider on Aug. 20, 2009.

About blip.tv
Blip.tv has been leveling the playing field for independent shows since May 11, 2005. Independent show creators are great at making content. We’re great at technology, business development, distribution, marketing and advertising sales. It’s a match made in heaven.More than 48,000 independently produced Web shows use blip.tv to reach more than 22,000,000 people. We distribute more than 2.4 million episodes from these shows across the entire video Internet and onto television screens across the country. Advertisers like Johnson & Johnson, Warner Brothers and Progressive Insurance advertise with us and we share revenues 50/50 with show creators.

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Strategies, tips, how to's and best practices for online video publishers

Online Video Publishing [dot] com by Larry Kless

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