This two-part article come by way of Master New Media and was originally shot and recorded by Robin Good for MasterNewMedia and first published on January 8, 2009 as “Online Video Marketing: Basic Tips And Advice From A Video Marketing Evangelist – Lasse Rouhiainen – Part 1” and on January 15, 2009 as “Online Video Marketing: Basic Tips And Advice From A Video Marketing Evangelist – Lasse Rouhiainen – Part 2.

If you are struggling to understand the fundamentals ofonline video publishing, as well as how to use videos to do marketing, this video article with Lasse Rouhiainen gives you some good basic information on how to get started.

Robin Good says, “Lasse Rouhiainen is a passionate YouTube video publisher
based in Alicante, Spain. Lasse who is a passionate video marketing
evangelist, works a lot with the tourism sector, helping travel
agencies and professionals get familiar and proficient in their use of
online video to market and promote their offerings. Having Lasse been a long-time fan of MasterNewMedia by sharing and
commenting back on much of my work, I have kindly invited him to join
me for an online video interview focusing on the basics of online video publishing and marketing.
What I wanted to get from him was some simple and immediately
applicable suggestions on what is probably the most difficult part of a
video publishing career: getting started. :… read more



Duration: 8′ 43″

How do you go about distributing your videos online in an effective
fashion? How do you choose the right keywords to title your clips? If
you are just starting up with online video marketing, these are
probably some of your most pressing concerns. Lasse Rouhiainen and Robin Good discuss how to
increase views, find relevant keywords, upload a video to multiple
video-sharing sites, choose a good video format. read more