Two types of video metadata exist:
a) Operational, automatically gathered video metadata, which is typically a set of automatically-generated information about the content you produce, such as the equipment you used, the software you employed, the date you created your content, GPS coordinates of shooting location, and more.
b) Human-authored video metadata, which can be created, aimed at providing more search engine visibility, audience engagement, and better advertising opportunities for online video publishers.
In the following two-part report entitled “The Currency of Internet Video”, Gotuit, a company specializing in online video metadata management, explains why online video metadata is so critically important today for any serious online video publisher.”
Originally written by the Gotuit Team and first published as “ The Currency of Internet Video” on October 1st, 2008.
Sources
- Display Impressions: comScore Ad Metrix, Jan -08, Television GRP’s: comScore Estimates
- IAB
- http://www.techcrunch.com/2008/08/26/the-wb-rises-from-the-ashes-as-a-hulu-competitor/
Just like images can be indexed, we will have videos act in the same way. It’s just a matter of finding a way of tagging the videos so those tags can reflect their content.
Thanks for the info man…this is cool now I really know the importance of online video publishing….
Video SEO is a tactical process of increasing the search engine rankings your video. If no. of visits to the video increased this is in turn increases the number of customers to your website, and your Business will increase dramatically.
Online Video Publishing [dot] com: MasterNewMedia: Video Metadata Key Strategic Importance For Online Video Publishers
Online Video Publishing [dot] com: MasterNewMedia: Video Metadata Key Strategic Importance For Online Video Publishers
More and more of our small business clients are utilizing Video content online to promote their brand and really broaden the reach of their marketing. Thanks for sharing some tips for some other sites to create and promote channels.
In order to convey the essence of what constitutes good metadata, we’ll rely on a simple illustrative example that addresses a common consideration in authoring metadata – should metadata be authored by people, as is most of the video production process, or should it be automated.
Great presentation outlining the major points in the field. Video is very much still unchartered waters in terms of its utilization for ecommerce even though we’ve seen client’s more than double conversion rates when enhancing their product pages with video.