This article originally appeared on The SmartVideo Blog as Measuring True Financial Impact of Online Video Advertising posted by James Dicso on April 27, 2012, and is republished here through a content partnership with SundaySky
Guest post by Roman at Frozzo
A couple of decades ago we couldn’t even imagine our lives without TV .It had its indisputable reasons. The majority of population got the vast amount of information from TVs. We were learning about new products only by watching the ads concerning the company, we were watching movies, cartoons, TV shows and even when we liked them we had the opportunity to record them in order to watch them later hundreds of times, show them to the others and enjoy them every time we saw them .We thought that this is the top and nothing could be better.
It’s actually an entire ecosystem that has emerged as the distribution of video on the internet has grown over the last 15 years. It began with small postage stamp sized videos that were extremely pixelated and only a few frames per second. That was the time before broadband when the average connection speed ranged from 28.8-56 kilobits per second. It predated Flash video and H.264 but the seeds were planted and I remember way back when in the mid-1990’s that video was going to be “the killer app.” In the last few years it has really become democratized and evolved from the big Hollywood studio model to the independent producer and citizen journalist.
Now there’s online and offline video workflow processes that differentiates the platform from traditional video production which mainly involves the three stages of production (pre-production, production, post-production) and distribution. Now we ingest, transcode, output, tag, distribute, share, rights manage, monetize and get reporting metrics. The use of physical media like videotapes and discs has lost it’s relevance in the age of online video publishing when you can broadcast a live video feed directly to the web and instantly archive it at the same time. The proliferation of free uploading and hosting, automatic encoding, Creative Commons licensing, syndication via RSS, embed tags make it possible for anyone to be an online video publisher.
In it’s most basic form, online video publishing is making video available on the web and on internet connected mobile devices. The video and web tools, delivery platform, distribution network and syndication are key to online video publishing.
Here’s a great introductory resource to kick things off compliments of online publisher and new media communication guru Robin Good:
- Online Video Publishing And Sharing for Learning and Collaboration: A Mini-Guide
posted by Robin Good on Kolabora, November 16, 2006
Stay tuned for more to come…