By David Murray
You know who claims to know content marketing these days? Everybody who likes money, that’s who.
What if there was a way to separate the veteran communicator from the Johnny Come Lately?
So that in the midst of this content marketing gold rush, clients and hiring managers can begin identify the pros who know how to think about marketing, conceive strategic content, create the right media, craft compelling messages that actually resonate with key audiences.
You know, the pros who have been doing content marketing all along—as opposed to the person for whom “content” is just a lucrative new vocabulary word.
Behold the all-new Content Marketing Awards, presented by the Content Marketing Institute and sponsored by McMurry/TMG. It’s judged by the very leading lights of content marketing, who are as eager as anyone to identify the best in every aspect of this burgeoning business (and discourage the rest).
“Honestly, the industry needs this,” writes Content Marketing Institute founder Joe Pulizzi. “This is all in the natural progression of a growing industry. “Showcasing the best that the industry can offer, both projects and agencies, will help us get to where we need to go.”
So enter your best work in the Content Marketing Awards—by the May 17 deadline— and prove you belong.
Or get off the bandwagon.
David Murray is program chairman for the Content Marketing Awards, and editor of ContentWise. For two decades David has written and spoken widely on corporate, political and personal communication issues. He’s editor of Vital Speeches of the Day and his writing has appeared in Advertising Age, The New York Times and The Atlantic
Monthly. He blogs about the communication life at Writing Boots.