Two types of video metadata exist:
a) Operational, automatically gathered video metadata, which is typically a set of automatically-generated information about the content you produce, such as the equipment you used, the software you employed, the date you created your content, GPS coordinates of shooting location, and more.
b) Human-authored video metadata, which can be created, aimed at providing more search engine visibility, audience engagement, and better advertising opportunities for online video publishers.
In the following two-part report entitled “The Currency of Internet Video”, Gotuit, a company specializing in online video metadata management, explains why online video metadata is so critically important today for any serious online video publisher.”
- Video Metadata Key Strategic Importance For Online Video Publishers – Part 1 – Robin Good’s Latest News
- Video Metadata Key Strategic Importance For Online Video Publishers – Part 2 – Robin Good’s Latest News
Originally written by the Gotuit Team and first published as “ ” on October 1st, 2008.
- Display Impressions: comScore Ad Metrix, Jan -08, Television GRP’s: comScore Estimates