These two strategies are courtesy of Beet.TV.
Beet.TV: Online Video Needs Scale to Compete with Television, TV Week Editor Greg Baumann
“Beet.TV PALO ALTO — Creative online video programming is getting funding and
proliferating, but its financial success won’t rival television’s until it can reach a much larger audience, TelevisionWeek editor Greg Bauman says. A key breakthrough will come when consumers can watch online video easily in their living rooms.
Beet.TV: Attention Online Video Producers: Clips Have a Short Shelf Life, So Promote Them Fast!
“PALO ALTO — Online videos have a short shelf life, getting a quarter of their views within four days of being published, Brett Wilson, CEO of video distribution site TubeMogul, says. Content creators who publish a lot of video will have a better shot at success.He suggests that content creators promote their videos hard for the first few days as attention will drop quickly”… (more)
The chart below is from Tubemogul.com News – Online Video Research and Report: Onine Video’s Short Shelf Life which analyzes online video viewing habits, and according to Beet.TV Associate Producer Kelsey Blodget, is a must-read for any online video publisher.