Guest post by David Murray, program chairman, Strategic Video Awards
This article originally appeared on The SmartVideo Blog as Why Generate Personalized Video in Real Time posted by Yaniv Axen on June 1, 2012, and is republished here through a content partnership with SundaySky
In terms of quality of the inventory, I believe it is extremely powerful to get the attention of a viewer for 15 or 30 seconds in a pre-roll ahead of the content the viewer is looking to watch. We’ve seen high engagement rates – without comparison to display ads, which sometimes even appear below the fold. So, at the end of the day, a video ad view is much more powerful than a banner ad impression.
This article originally appeared on The SmartVideo Blog as Measuring True Financial Impact of Online Video Advertising posted by James Dicso on April 27, 2012, and is republished here through a content partnership with SundaySky