Today, online video has become as prevalent as text on the web was more than a decade ago and is now being used as an effective marketing tool for businesses small and large alike. In a recent article in the New York Times, Kermit Pattison highlighted the growing trend of businesses using video as a low-cost way to reach to sell their products, connect with customers for deeper conversations and communicate their brand. The barriers to creating and distributing professional-quality video have been eroded with the development of affordable content creation tools and the solutions available from online video platforms.
- SHOW YOUR PRODUCTS – Online video may be the best way to demonstrate a product. Customers can see the actual product and make purchasing decisions based on what they see rather than having to request a sample.
- CREATE A DESTINATION – Having an online video spokesperson in your video adds that human touch that no other marketing tool can duplicate, short of being there in person, and when you add that element to your company website you create a reason for customers to keep coming back. Your website can become your company channel full of useful information that connects with your customers and you’ll be seen not as pitching products, but as customer-friendly experts.
- USE ANALYTICS AND TOOLS – All video platforms, including: YouTube, Vimeo, Facebook, Blip.tv, and professional platforms like Brightcove, Ooyala or Kaltura, offer tools that allow you to measure the effect of your videos. The ability to measure video traffic beyond “views”-including audience dropoff, what sites and search terms are referring viewers, and audience geography-offers content publishers deeper insight into both the viewing habits of their audience and the extent of your video’s reach.
- BUILD A BRAND CHANNEL – One way to get the attention of customers is invite them to become your video producers — especially if they jump off cliffs, ski down steep powder ridges or do somersaults on BMX bikes.
- ADVERTISE WITH VIDEO – YouTube is the second-largest search engine after Google (which owns YouTube) and represents a huge audience of potential customers. It offers a dozen advertising options, including banner ads, promoted videos that appear on top and beside search results, and “preroll ads” that appear during other YouTube videos much like a conventional TV commercial. YouTube recently announced that it was displaying more than three billion ads per week.
- OFFER INSTRUCTION – Pictures are really worth a thousand words and video multiplies that equation with 30 pictures a second. Online video makes it easy to follow the adage “Show, don’t tell.” Many businesses have turned to video for instruction manuals and how-to guides.
In this video from OnlineVideo.net, Troy Dreier talks with Sorenson Media’s COO Eric Quanstrom about What Is an Online Video Platform? They discuss the basics of OVPs and the value that OVPs bring to small businesses. According to VidCompare, an Online Video Platform is: “typically a SaaS (software as a service) solution providing end-to-end tools to manage, publish and measure online video content for both on-demand and live delivery. Typical components of an OVPP include video hosting, encoding, custom players, syndication, analytics, as well as interactivity and monetization through a variety of online advertising options typically 3rd-party ad-servers/networks. Most OVPPs offer scalable product packages for both self-serve SMB publishers up to large media companies.”
- Larry Kless’ Weblog: Online Video Platform Summit: Defining Online Video Platforms
- Larry Kless’ Weblog: Choosing an Online Video Platform, A Case Study and Twitter Conversation with @JustinEdmead of TDot TV
- Streaming Media – Choosing an Online Video Platform
- Reel SEO – What to Consider when Shopping for an Online Video Platform
- Online Video Platform Summit Was A Good Show « Online Video and Video Providers – VidCompare
Heather Leonard of The Business Insider sat down with Dina Kaplan, Co-Founder of blip.tv, to talk about why old media doesn’t get web video and “isn’t making inroads into even high-quality user-generated video content.”
This article originally appeared in The Business Insider on Aug. 20, 2009.
Blip.tv has been leveling the playing field for independent shows since May 11, 2005. Independent show creators are great at making content. We’re great at technology, business development, distribution, marketing and advertising sales. It’s a match made in heaven.More than 48,000 independently produced Web shows use blip.tv to reach more than 22,000,000 people. We distribute more than 2.4 million episodes from these shows across the entire video Internet and onto television screens across the country. Advertisers like Johnson & Johnson, Warner Brothers and Progressive Insurance advertise with us and we share revenues 50/50 with show creators.
Mark Robertson of Reel SEO and was written January 19, 2009 as SEO for Video – Tips & Tutorials for Video SEO – ReelSEO.
SEO for Video (hosted) Tips & Tutorials
- Website Video SEO Presentation – Video Search Engine Optimization
- How to Add In-File Metadata to Video Files – tutorial
- SEO Tip – How to Develop Backlinks to Your Videos
- Using SWFObject 2.1 to Provide Alternative HTML Content (Part 1)
- Tutorial – Using SWFObject 2.1 to Provide Alternative HTML Content (Part 2) – tutorial
- Video SEO Tips for Designing Websites
- Video Accessibility, Closed Captions, & Video SEO
- Google MRSS & RSS2.0 for Video Sitemaps – Tips & Info
- How to use Google Video Sitemaps for Video SEO – tutorial
- Creating Subtitles & Captions for Video SEO – tutorial
- Syndicate Video with Media RSS (MRSS) – tutorial
- Video SEO Distribution Tutorial – Submit Videos to iTunes
- Where to Submit Videos and Video RSS/MRSS Feeds
Video Sharing & Youtube Optimization Tips
- How to Encode H.264/MPEG-4 Videos for Video Sharing
- Video SEO Through Syndication & Distribution
- Youtube Keyword Research Tool
- YouTube Video SEO Tips from SES Chicago
- Youtube Deep Linking – How to Link to a Specific Point in a Youtube Video – tutorial
- How to Create Your Own YouTube “click-to-buy” Link – tutorial
- Youtube Traffic Analysis & SEO Recommendations
- Youtube Video Search Ranking Factors – Optimize for Youtube
- Using Youtube Annotations to Drive Traffic to Videos – tutorial
- Optimizing Video For Youtube Video Sharing
Tips from Friends
- SMX East – Video Search Engine Optimization Recap
- SES Search Usability Panel’s Recommendations for Video SEO
- Tips From Truveo for Video Search Optimization
- Tubemogul Tips for Internet Video Syndication & Distribution
- 5 Video Search Optimization Tips from Aaron Wall
General Tips & Techniques
- Tips for Clips that Capture Results
- Video Thumbnail Optimization – Tips to Consider for Creating Compelling Thumbnails
- Video SEO Guide – Video Search Engine Optimization Tips and Techniques
- Basic Checklist for Optimizing Video for Search Engines
- General Advice & Concepts for Video Search Optimization
- SEO For Video – 15 Top Tips for Video Optimization
- 2009 List of Video Search Engines & Video Search Sites
- 2009 List of Video Sharing Websites
- Do People Really Search for Online Video? The Case for Video SEO
- Online Reputation Management Tips Using Web Video & SEO
- More Video SEO Reputation Management – Traps, Tools, and Tips
- How to Optimize Streaming Video
Stay tuned for more !