In this short video from Sorenson Media blog Technical Support Specialist Jeff Udall provides a short explanation on the difference between the FLV (Flash Video) and SWF (Shockwave Flash) formats and how they work together to create the online video experience.
Endavo Media, a leading Internet TV and Social Media Platform, has created a fake Hollywood producer, Kelvin G., as a unique case study and marketing campaign to help online video content producers better understand Internet TV platforms, and how best to monetize their video. “He’s a little offbeat. He’s obsessed with zombies, and addicted to his webcam,” says the Endavo Media blog.
“While Internet TV platform technology has created a world of new money-making opportunities for producers and broadcasters,” said Endavo Media CMO Peter Contardo, “most could still use a little more knowledge to help navigate the space. Our fictitious movie producer, Kelvin G.,is helping educate, entertain and build relationships with our coreclient –the content producer. Kelvin is a fun, educational tool for demonstrating how Internet TV Platforms help grow businesses online with video.”
Launched last month, their online and social media marketing campaign targets a wide range of producers, broadcasters and brand marketers aiming to better leverage their video content online, Contardo added.
Kelvin G. interacts with Endavo clients, prospects and other “fellow producers” through his various Web videos, Twitter page,whitepapers and “personal” email, all supported by his own campy, mock movie that called Zombie Truckers 3, and a whacky microsite at ZombieTruckers3.com.
Endavo Media hopes that with Kelvin G.’s videos and his site, content producers will learn to embrace all the new opportunities to grow their businesses online, and have a little fun while they’re doing it. Check out Kelvin’s Hot Tips for “Making the Money” with Online Video and learn how smart producers and broadcasters monetize their content online:
About Endavo Media:
Endavo Media provides a hosted platform for Internet TV, enterprise video, social media and IPTV. This easy-to-use, cost-effective media management and distribution system offers high-quality live and on-demand delivery of video, audio and pictures. Content is delivered through brandable players, web sites and user interfaces, across the social web and to consumer broadband devices, including portable media players, mobile phones and set-top boxes. Music, entertainment and new media businesses, as well as social, cultural and faith-based organizations, get more control to connect and engage directly with their audiences, build their brands and generate revenue from their online video communities. Headquartered in Atlanta, Endavo Media was founded in 2004 and is now privately-held. Visit www.endavomedia.com for more information.
In another conversation from his blog, Tim Street talked with Miles Beckett, Co-Founder and CEO of EQAL, a social entertainment company best known for creating lonelygirl15 the world’s first online interactive drama. Both he and his business partner Greg Goodrich, EQAL’s President and COO, had other jobs a few years ago outside of the video and entertainment industry. Miles was a plastic surgery resident and Greg was an attorney practicing entertainment copyright and trademark law but both had ambitions of working in the technology and entertainment field. They left their careers and worked with Mesh Flinders, an aspiring filmmaker develop the idea that became LG15 which spun off KateModern and led to $5 million in venture capital to expand their offerings with new partnerships with traditional media companies and international brands like Paula Dean celebrity cook from the Food Network, CBS and CSI creator Anthony E. Zuiker to explore the digital and social media space through multi-platform interactivity.
Miles says that while it’s a tough economy right now the time is ripe for independent producers and talent to create your own intellectual property and build your own brands. He said the important things are story and character, really interacting and engaging with your audience and finding them on every social network that they might be like Facebook and YouTube and bringing them back to your own site to control your user experience. He thinks people will be able to make money through advertising once that market bounces back.
This is another video tutorial by Jan Ozer from the Streaming Learning Center. It’s a 10-minutes overview which he says, “details how to configure the most important H.264
encoding parameters (profiles, levels, entropy encoding and b-frames),
discusses why H.264 encoding quality varies by encoding tool and identifies which
tools produce the best quality. It’s the entry level information that I
provide in most H.264 encoding lectures and useful to anyone producing
H.264 videos with tools like Sorenson Squeeze, Adobe Media Encoder,
Apple Compressor and Telestream Episode Pro.” See the original post here.
Jan also has a great list of H.264-related reference in his post, So You Want to Get to Know H.264?
Understanding the Key H.264 Encoding Parameters from jan ozer on Vimeo.
This tutorial details how to configure the most important H.264 encoding parameters (profiles, levels, entropy encoding and b-frames), discusses why H.264 encoding quality varies by encoding tool and which tools produce the best quality.
