Webcasting vs. Web Conferencing

This video from ACT Conferencing, a global provider of integrated conferencing solutions, describes the distinct differences between webcasting and web conferencing. It's presented by Clair Pearson, Global Product Manager of Events & Multimedia, who discusses the variety of virtual solutions and common terms used to describe web conferencing, online meetings, webinars, virtual events, streaming and webcasts.

What is a Webcast? Video Transcript (Published courtesy of ACT Conferencing)

"Hi, I'm Clair. Let's talk about some words you probably hear on a daily basis. Words like web conferencing, online meeting, webinar, virtual event, streaming or webcast. These are sometimes used interchangeably, but is it really clear what the terms mean? Understanding what every virtual solution has to offer will allow you to see real benefits for your business. Let's focus on webcasting. So what is a webcast? A webcast by definition is a broadcast of sound or video on the web. Similar to TV or radio, it's a one-to-many solution, and it allows you to reach hundreds, thousands, even tens of thousands of viewers all at the same time. A webcast is also sometimes referred to as a virtual event. Webcasts are highly scalable and reliable, and they are designed to address a widely dispersed audience all over the world."

Webcasting vs. Web Conferencing

"There is a common confusion between webcasting and web conferencing. So let's try to clear that up a bit today. Web conferencing is a solution designed for smaller meetings. It's normally used in conjunction with an audio conference, and it's highly collaborative. Web conferencing is perfect for less formal day-to-day meetings, and normally has fewer attendees. A webcast, on the other hand, uses audio streaming or video streaming and allows participants to listen or see the presenter over the internet. Without the need to download or install, or even telephone, the attendee just clicks on the link and joins the virtual event. As a presenter, a webcast with streamed audio can be run using just a plain old telephone. The beauty of this is that multiple speakers in geographically dispersed regions can all be presenting at the same time in real time. Perfect."

"Webcasts can also include a video element by using a variety of different sources: webcams, on-site camera crews, a professional studio, or even a plain old video conferencing unit in your company's boardroom. All of these enable you to add video to your webcast. A webcast is so much more than just the ability to listen or view the speaker over the internet. Webcasts can be fully customized to reflect a company's brand or a theme. They can include a registration page and can allow for literally thousands of simultaneous viewers. Most corporate webcasts include some form of interactivity. Like the ability for participants to submit a question or take part in live polls or post-event surveys. The use of slides in corporate webcasts is also really common. Powerful reporting provides analytics ranging from a high level overview of participation, right down to detailed tracking of each participant. If you're handling sensitive content, you can restrict access from specified IP addresses, email domains or even add a password for your peace of mind. Webcasts are also routinely archived online, so a presentation lives on beyond the actual event date. Allowing the hosting company to maximize their events and make the most out of the content. Webcasts are extremely useful for training, investor relations, internal town halls, medical marketing events, or continuing education." 

"How do you envision using one?"

About ACT Conferencing

For more than 20 years, ACT Conferencing has been a global provider of enterprise level audio, web and video collaboration services. The company is focused on delivering customization and specialization for channel partners, providing consultation and service delivery to help customers increase revenues, improve productivity, reach new markets, and outperform their competition. ACT’s integrated platforms provide managed, international and local-language services. ACT is headquartered in Lakewood, Colorado, with operations in Australia, Canada, Germany, Hong Kong, Malaysia, and the UK. www.actconferencing.com.


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  • 6/12/2013 7:51 AM Michael Clark wrote:
    Good post. One can avail webcasting + web conferencing by deploying on premise RHUB web conferencing appliances in order to conduct webinars, web conferences, online meetings, online presentations etc.
    Reply to this

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