Pre-production: 10 Exercises To Consider (before touching a camera) For Best Video Results
Guest Post by Seth Kenvin, Market7
Working with video as a medium is cool. Professionals take pride in mastering crafts of shooting, editing, imparting effects. People from outside the field who occasionally participate by commissioning production, appearing on-screen or weighing in on direction of projects also get gratified as rich content comes together. This blog is full of enticing advice about picking cameras, achieving right light and sound levels, and transcoding. But some of the most important work for making great video can happen before any of those considerations. Like stretching before sports, like taking vitamins before breakfast: aspects of careful pre-production may be dull but are often essential for great video results.
In fact, without the right sort of pre-production in advance, a fun project with cool content seeming to be heading towards a hit deliverable can become suddenly derailed with realization of some oversight: the most important decision maker was never consulted about what to emphasize, getting verbose content to fit within allotted running time necessitates an editing hack job, the featured product does not appear because nobody had responsibility to bring it to the set.
Some aspects of pre-production can be as fun as working with video gear and video content, some can be drudgery, but all can be essential for a production's success, so consider the following list (appropriate as lists are constants during pre-production) and which exercises are vital for your project.
1) Review, discuss, revise, approve: Not a singular step, these are
constants throughout pre-production, and post-production too for that matter. Video projects are multi-handed, multi-staged, and multimedia and it's rare that some single perspective on how to do something can't benefit from someone else's viewpoint. So, for each of the nine following steps, remember to circulate to stakeholders, consider their inputs, resolve differences, and continuously improve for best outcome.
constants throughout pre-production, and post-production too for that matter. Video projects are multi-handed, multi-staged, and multimedia and it's rare that some single perspective on how to do something can't benefit from someone else's viewpoint. So, for each of the nine following steps, remember to circulate to stakeholders, consider their inputs, resolve differences, and continuously improve for best outcome.
2) Treatments: Video production is ultimately a creative process, even though aspects of pre-production are much more logistical, but a creative step up front provides great foundation. Treatments are brainstorming exercises: come up with a handful of ideas, expressed very briefly (a couple sentences &/or a quick sketch) for what's to be produced and have a team conversation building off of those to get project oriented.
3) Brief: As the high-level concept gels, it's time to start breaking down details to assure nothing essential is overlooked. What is the key message? When is this due? Who will be in the audience? A creative brief is a question & answer exercise for consensus on these considerations as guidelines to abide throughout production.
4) Schedule, Budget: Knowing constraints up front helps make best decisions and helps stay grounded within realm of possible. The most fundamental constraints are time and money. A good brief may establish when delivery of video is due and how much overall funding is available, then diligent scheduling and budgeting seeks to best pursue priorities while allocating within those factors. How many iterations of script writing can be accomplished before a shoot has to happen? What sort of set can be afforded?
5) Script: On top of the math in scheduling and budgeting, if the production is scripted, writing is required too. Those who like the sizzle of capturing and seeing video may find this part of the process the most dreary. It can be important to have someone involved who thrives on writing. This is another activity to abide by constraints that may be established in the brief: write a script that fits within planned running time (but perhaps long enough to allow for some optimizing edits later). Also, scripts are for video – in addition to dialog, they can describe visuals such as appearances of people, props and sets and the on-camera movements and changes of those.
6) Storyboard: This can be where the process starts to get fun again for those stimulated by visual artistry. Storyboards don't have to be fancy or time consuming to create. They're basic depictions of the anticipated look of the video vital for a couple reasons: to assure consistency with the appearance that's sought, and to guide selection of what to use and how it all should be situated.
7) Cast, crew, location scouting, equipping: Well developed notions of themes, constraints and what a viewer will see and hear, all of which can be established in the steps described above, provides great guidance for final selection of who, what and where are involved in the project. As concepts mature clarity is gained on questions such as what particular specialized skills may be required, whether to source talent through an agency, and if shooting is best in-studio or on-location. Making these decisions at the right time, neither too early nor late, best assures the right people and things to be both in front of and behind camera (including what camera to use) to meet project's objectives and abide by its constraints.8) Assign tasks: As the team comes together and the shoot approaches, the volume of details to be addressed can skyrocket and assuring coverage of them can be vital. Video productions are distinctive versus other kinds of creative projects by the shoot representing something of a deadline in the middle of the project – it's when costs are highest and timing is tightest. If some important preparatory step is overlooked the whole project can be substantially compromised like wrong content being captured or another shooting day having to be scheduled. It isvital to assure, and often to double-check, that all of myriad requirements are being addressed by capable people.
9) Rehearse: This is another case of deference to the time and cost sensitivity during the actual shoot. Too frequently, rent and wages are paid for idle locations, equipment and crew people while the on-screen talent becomes familiar with the lines on the set. Professional actors tend to prepare, although it may be important to establish timing and chemistry if there are several of them. Non-actors appearing on-screen, like a company's executive spokespeople, are frequently the real problems and in addition to knowing what they're going to say, they need preparation to speak at compelling pace, volume, pronunciation and inflection, and to appear with good posture and looking in right direction, and to be relaxed. Time coaching and practicing with them in advance can reduce one of the biggest variability factors of the shoot.
10) Call sheet: The highly logistical processes of pre-production can kick off with the stylistic exercise of treatments, and likewise the highly stylistic processes of capturing and editing content can be best prepared for with the highly logistical step of circulating a call sheet as culmination of pre-production. Call sheets are in a time-tested (as in decades, probably close to a century) format that condenses the final assurance that people know where to show up, when, how, with what, and answers all the other key question words. For those who haven't been having fun yet (and I hope this list indicates at least a few cool opportunities along the way of pre-production even to such people), circulation of the call sheet should signal that the really cool stuff's about to start.
Images courtesy of Videomaker.com
About the Author - Seth Kenvin
Seth Kenvin is CEO and founder of Market7, a provider of web-based software for collaboration in the development and management of creative content. He was previously was VP strategic marketing and corporate development for BigBand Networks from founding through profitability and more than $200 million of revenues. While there, he managed financial transactions, customer and partner relationships, and marketing of the company’s network infrastructure platforms for rising quality, variety and volume of video services. Earlier, Seth was a principal for the VC firm Cedar Funds since its founding as well. Prior experience includes being an associate for the VC firm Venrock Associates, consultant to the software company Check Point Technologies, senior editor for The Red Herring magazine and corporate finance analyst for the high tech group of Bear Stearns. Seth is a dedicated writer who has been a monthly columnist, blogger, by-line contributor to multiple magazines, and author of more than a dozen white papers published and presented at conferences. He holds bachelor’s and master’s degrees in engineering from Cornell and an MBA from Stanford. Seth occasionally quotes Elvis Costello lyrics and scribbles notes about what’s going on in his life at http://twitter.com/sethkenvin.
Posted by larrykless at 7/19/2011 11:00 PM 
Categories: Professional video, Guides, Online Video Publishing, Video production, Best Practices, Online Video, How To, Tips, Content Creation
Tags: Best Practices Content Creation education How To Making Videos online video online video publishing Production Tips Professional video Video Business video production video production tips Seth Kenvin Guest author Market7
Categories: Professional video, Guides, Online Video Publishing, Video production, Best Practices, Online Video, How To, Tips, Content Creation
Tags: Best Practices Content Creation education How To Making Videos online video online video publishing Production Tips Professional video Video Business video production video production tips Seth Kenvin Guest author Market7
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本帖最后由 爱尚。。。 于 2011-8-10 09:18 编辑
女人
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如何洗脸一直在人群中探讨
要保持一个光鲜亮丽的色彩，去掉岁月留下的疤痕。女人一直在洗脸上下着很大的功夫,lipstick。
今天小编 就把追热门的洗脸方式以及化妆品的使用来给大家透透气。
2011-8-9 17:54 上传 下载附件 (77.71 K
清水洗面
洗面常识篇
正确洗面要点
功效归纳起来有以下几个方面：
第一是清洁。通过清洁使得皮肤处于尽可能无污染和无侵害的状态中，为皮肤提供良好的生理条件。
第二是畅通。清洁皮肤也是对皮肤很好的调整和放松过程，在这个过程中，可以有效地激发皮肤活力，使得毛孔充分通透充分发挥皮肤健康和正常的吸收、呼吸、排泄功能，保持皮肤良好的新陈代谢状态。
第三是避免使用化妆品引发的负面作用。再好的化妆品，如果清洁得不彻底，长年累月对皮肤的侵袭和损伤也是非常严重的，特别是化妆品中的碱性等不良成分残留在皮肤上是非常危险的，就如同将你的脸长期浸泡在碱水中，想象一下，后果会是怎样呢？ 通常，很多人习惯于只用少量的水清洗洗面奶、面膜、护肤品、彩妆品等，这是远远不够的。女人们也许认为，洗面是一件再简单不过的事情，其实，这辈子你还真的不一定会洗面。 以下是一些基本常识，看看你了解多少呢？
基本常识
调整正常PH值 皮肤正常状态呈弱酸性，PH值应在4.5-6.5之间，受到外界气候等环境的影响，这种状态会被破坏，清洁皮肤可调节皮肤的PH值，使其恢复正常的酸碱度。 次数是三次 每日正常的洁肤次数最好为3次，除早晚之外，中间应增加1次。此外，户外活动或长时间购物等活动之后，还应该适当增加洁肤的次数。洗面的次数究竟该多少次还要考虑肤质、年龄和季节等因素。干性、敏感性肤质和年龄偏大者，应适当减少洗面的次数，并应慎重使用具有去角质功能的洗面化妆品。 选好时间 清晨洁肤，可及时清除夜晚附着在脸上的油脂和代谢废物，保持皮肤清爽，有利于皮肤呼吸、排泄和吸收营养；晚上洁肤，有利于彻底清除日间尘埃、细菌等残存物，去除堵塞毛孔的污垢，有益皮肤的修复和获得营养；一天中，应在下班后增加一次洁肤，可尽快清除在工作环境中沾染上的各种污染物，这是保持肤质靓丽的一个秘诀。 温水最适宜 温水是最适宜的洁肤水，洁肤过程中不宜使用热水或凉水，洁肤之后可用冷水放松和刺激皮肤，促进血液循环。有些书上提到，凉水具有收缩毛孔的作用，这是不科学的，美国密苏里州雷拉皮肤护理中心主任莱娜专家认为，毛孔并不像你想象的那么容易开放和关闭。 选择柔和清洁品 避免使用劣质洁肤用品，特别要避免使用含碱量高的洁肤用品。这类洁肤用品虽然去污力强，使用时会有清爽和洁净的感觉，但长期使用，会对皮肤造成较大的危害，甚至导致皮肤病变。 选择柔软的面巾 着名美容师瓦尔·德曼认为：如果用坚硬的毛巾洗面，如同用厨房擦布摩擦皮肤一样，会留下肉眼看不见的小小划痕，致使肤质粗糙，积聚细菌，甚至引发炎症。因此，要选择非常柔软的面巾，轻柔地、抚摸般地擦拭皮肤，同时不必擦得过干，让皮肤留下一层湿润的水膜。 动作要轻柔 专家们一致认为，洁肤过程一定要细心和轻柔，特别要避免粗糙的清洗动作，避免习惯性的搓、扯、擦等动作，以免损伤皮肤的纤维组织，纤维组织能够使皮肤保持弹性和紧凑。 用水量 彻底清洗掉存留在皮肤上的化妆品到底需用多少水呢？理论上讲需要28盆水，这也许吓了你一跳，你会认为很难做到。这里是提示你洁肤用水应尽可能充足一些。 务必使用化妆水 清洁皮肤之后，由于皮肤表面自然的皮脂膜已经完全消失，这种状态如果频繁持续存在，会导致皮肤粗糙和老化，因此，洗面后使用具有保湿和收敛作用的中性化妆水，是护理皮肤必不可少的一个环节，特别是中老年女性，皮肤分泌能力下降，这个环节更加重要。 深度洁肤
皮肤由表至里可分为表皮、真皮和皮下组织三层结构，与清洁关联密切的是皮肤的表皮，表皮又分为五层，最上面的一层是角质层，这是一层老化的细胞，深度洁肤指的是对这一层的洁肤。角质层代谢周期平均为28天，清洁角质层可使皮肤光滑和新鲜，但也最容易造成皮肤组织的损害。因此，深度清洁要非常谨慎，最好在专业美容师指导下或在美容院中进行。
2011-8-9 17:54 上传 下载附件 (80.73 K
洗面5个关键改善肤质
A、皮肤问题可以通过洗面来解决 特别是油脂分泌过剩而滋润不足的肌肤，一方面过剩的油脂会氧化，导致角质层变粗、变硬，藏污纳垢，细菌滋生。这样的皮肤问题完全可以通过正确的洗面方法来解决。 B、好好利用洗面品丰富的附加功效 现在的洗面产品，不但能清洁污垢，还有各种附加功效。比如有的能柔和去除含黑色素的角质，达到美白的目的；有的能清洁毛孔深处的油脂，防止粉刺产生；有的能去除老旧角质，改善肤色暗沉。在洗面阶段对皮肤问题略做处理,makeup tools，可让后面的保养品获得事半功倍的效果。 C、根据当天的皮肤状态选用适合的洗面品 很多人选定了一种洗面产品，就每天使用，直到用完为止。这样迟钝的做法，能让肌肤每天恢复到理想状态吗？如果洗面产品过分清洁皮脂，就算之后再怎么保湿，效果也要大打折扣,nail polish。而且皮肤的状态每天都在变化，认定自己是XX型，而无视皮肤的变化，这样盲目的做法违背了上述第一条法则。建议备齐全系列清洁产品，根据当天的皮肤状态选择使用。 D、根据实际需要，选择洗面品的质地和形状 对于洗面品，人们很容易有自己的偏好。喜欢用洗面油的人，用其他产品总觉得不干净；喜欢用乳液的人又觉得其他产品太干。就算选择不同牌子或更贵的产品，但洗面品的质地和形状却一般很少变化。要有意识地打破先入为主的观念，选择真正适合自己的产品。 E、健康洗面法，让毛孔变小 干燥、毛孔问题、色斑……几乎所有肌肤问题，都可以通过去污来解决。但如果清洁不得法，让肌肤产生抵抗反应，就更难去污，还会引起暗沉、毛孔粗大等问题。如果不断用错误的方法洗面，皮脂就会堵塞毛孔、形成粉刺。而正确的清洁方法，是提高人体自身代谢能力,Reply to this
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16.sk-ii活肤多元紧颜粉凝霜粉芯480元/10.5g 粉盒180元:首款含有75滋养成分的粉凝霜。
18.sisley希思黎植物轻柔粉底液780元/30ml:彩妆中的“全能”，在每天的上妆中保养和修复肌肤。
19.纪梵希感光皙颜粉底液520元/25ml:宛如数码修片般的无瑕底妆感受。
20.雅诗兰黛鲜活营养矿物能量散粉spf15pa 480元/30ml:空气般细腻的矿物亲肤超细粉末,mac for women，具有等同于粉底的遮瑕力。
今季新色:粉红金属
黑眼眶、浓眉妆通通out了。新一季的色彩是粉色和金属色的天下。将粉色与不同金属色混搭，不但很好诠释了甜美摇滚，也解决了粉色让眼皮浮肿的问题。
21.娇兰金钻莹亮四色眼影520元:粉色、紫色与金属色的绝美搭配。
24.兰芝雪凝魔幻彩盒315元:粉色的腮红搭配具光泽感的提亮粉。
圣罗兰五色眼影:最新一季的金属色彩
明星品牌日:兰芝（9.6/9.9）圣罗兰（9.4/9.5）
太平洋―远东百货闪亮启幕
一年一度的美妆界盛事――太平洋―远东百货2009秋季国际化妆品节于9月2日闪亮拉开帷幕。不但各种国际大牌美妆品牌悉数参加，各种超值礼盒、品牌日活动也让人眼花缭乱。据悉，此次化妆品节将持续两个星期，而各种满额礼、超值套装和品牌日限量赠礼的力度也大大超过从前。
风尚13第15版
1.首3日特别献礼
太平洋―远东百货此次特别推出了首3日特别献礼活动，大家可享受到仅限3日的各品牌超值限量礼盒。
2.将新品和精美赠礼抱回家
太平洋―远东百货美妆新品全面上柜，加上大力度的满额赠礼，最优惠超值地将新品抱回家吧。
3.不得不抢的品牌日
非买不可的明星品牌日，加赠好礼让你将各品牌的明星产品收入囊中。
4.肌肤4c新标准
太平洋―远东百货倾情推出的肌肤4c标准，让你为完美肌肤找到指南。clear(清洁)、conservemoisture（锁水）、creaseresistant（抗皱）、color（色彩）。
pola重庆远东百货新柜揭幕
2009年8月24日,girl stuff，来自日本的高端护肤品牌在重庆远东百货举行了全新专柜的揭幕仪式。这是pola继重庆太平洋百货大都会店后在重庆市开设的第二个专柜，显示pola对重庆市场的重视以及品牌在此发展的信心。
座落于远东百货一楼的pola专柜，沿袭了pola一贯的高雅简洁的经典气质。在这里，每位顾客不仅能体会到pola高品质的优质产品，专业亲切的美容顾问更能为顾客们带来细致全面的肌肤护理建议。同时，为庆祝新柜的开业，pola推出了一系列惊喜馈赠活动:新品特惠、开幕特献、超值套装礼，重重意外惊喜为尊贵客人带来无与伦比的愉悦购物体验。
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