Defining an Online Video Platform

In this video from OnlineVideo.netTroy Dreier talks with Sorenson Media’s COO Eric Quanstrom about What Is an Online Video Platform? They discuss the basics of OVPs and the value that OVPs bring to small businesses. According to VidCompare, an Online Video Platform is: "typically a SaaS (software as a service) solution providing end-to-end tools to manage, publish and measure online video content for both on-demand and live delivery. Typical components of an OVPP include video hosting, encoding, custom players, syndication, analytics, as well as interactivity and monetization through a variety of online advertising options typically 3rd-party ad-servers/networks. Most OVPPs offer scalable product packages for both self-serve SMB publishers up to large media companies."

 

In a recent report The Online Value Chain 2010 - 2012: CDNs, OVPs and Video Advertising Networks - Market Research Reports - Research and Markets, the online video ecosystem (comprising CDNs, OVPs and Video Advertising Networks) is estimated to generate $2.3 billion in top line revenues in 2010, with 56.5% of that coming from CDN-powered video distribution, video platform services and content monetization. The combined market grew by an estimated 30% in 2010 and OVP total accounts increased by 118%.


 

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