Online Video Marketing Myths Busted!

These video tips come by way of Gideon Shalwick, an online video marketing entrepreneur and author from Brisbane, Australia, who talks about why you should get into online video and busts three online video marketing myths. The opportunities have never been greater for businesses to promote their brands, products, and services with online video. The barriers to producing and publishing professional-quality video have been removed with the development of affordable content creation tools, free video sharing sites and the end-to-end solutions available from online video platforms.

Thanks to Nick Stamoulis of the Search Engine Optimization Journal, who brought this video to my attention. He says this about Gideon Shalwick's video:

"The internet has come a long way since those days and has really opened up the marketing landscape to allow people and businesses to brand themselves with online video marketing. Gideon made a good point stating that it does not have to be expensive to be done right. A little flip camera some inexpensive flood lights and basic video editing software and you all of a sudden can create a very professional looking video for your online business. Once you've watched today's video, you'll know why there really is no reason at all for getting into online video marketing in a big way.Online video is one of the fastest growing areas online, and now is the time to get involved and get your videos online."


Myth #1 - It's too hard 
  • The availability of low-cost equipment, free editing and video hosting services have shattered that myth.
Myth #2 - It's very expensive 
  • High quality video can be achieved with a $200 Flip or Kodak Zi8 video camera. Good sound can be captured using an secondary audio device and an external microphone. Free editing software includes Windows Moview Maker and iMovie. Uploading video to free video sharing sites like YouTube, Blip or Dailymotion. 
Myth #3 - It takes too long 
  • This is no longer the case. Talking to a camera and publishing video with little or no editing is more immediate then writing an article. You can also create a much more compelling message using video

 

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