Corporate Video Is Evolving - Ken Kaplan, Intel

At the Online Video Platform Summit last month, Ken E Kaplan spoke on the panel session, Best Practices Round Table - Online Video Publishing Strategies and Tools, about strategies for using of video as a communication vehicle. Ken spoke with Beet.TV about how he's been helping Intel evolve its use of video. Ken Kaplan is a broadcast and social media strategist and producer in Intel’s Global Communications Group. He helps the consumer and social media team tell stories and connect with online media by producing videos, photos and other online communication. Much of his work can be seen on the Intel Pressroom, Channel intel on the YouTube channel and Intel blogs such as Technology@Intel and Inside Scoop. 

Intel is using video for all types of internal and external communications on a global scale. Ken says we're passed the storming and exploring phase into informing and understanding phase with corporate video and social media.  Common corporate uses for video, such as interviews and product demos, have evolved with video blogs, multimedia content sharing and other conversation tools.

 


"Intel has been using online video as core communications tool for its many constituents . For a chat about the importance of online video within corporations, we spoke with Ken Kaplan, Broadcast and New Media Manager for the Intel Global Communications Group.We caught up with Ken recently in San Jose at the Streaming Media West show." - Andy Plesser, Beet.TV
Follow Ken E Kaplan (kenekaplan) on Twitter

 del.icio.us  Stumbleupon  Technorati  Digg 

 

What did you think of this article?




Trackbacks
  • No trackbacks exist for this entry.
Comments

Leave a comment

 Enter the above security code (required)

 Name

 Email (will not be published)

 Website

Your comment is 0 characters limited to 3000 characters.