Monetizing Online Video - Ultra Light Start Ups April 2009 Entrepreneurs Forum
Ultra Light Startups™ - New York is an online and in-person resource for entrepreneurs to share advice, contacts, and best practices for launching tech startups as quickly and cheaply as possible. Ultra Light Startups hosts events for technology entrepreneurs by technology entrepreneurs. Events feature pitching, networking and interactive panel discussions. At these events, entrepreneurs help each other capitalize on the latest cost-effective and capital-efficient practices for: monetization, marketing, technology, user engagement & insights, and finance & organizational structures. This hour long video is a candid discussion from Ultra Light Start Ups April 2009 Entrepreneurs Forum on Monetizing Online Video.
Topics covered:
- How to most effectively monetize online video and what revenues to expect.
- What are the most valuable online video properties right now? What content/audience niches are they serving? What are their revenue models? What technology are they using for marketing and distribution?
- What online video ad units are the most effective? Linear (Pre/mid/post-roll) vs. Non-linear (overlays, skins, etc) vs. display ads (alongside an embedded player). Interactive vs. non-interactve ad units.
- What are the most commonly used standards for video metrics. What determines the prices of video advertising and what are the ranges being paid now?
- What are the different video advertising networks and what differentiates them?
- What non-advertising revenue models have been tried for online video? Subscriptions/memberships? Product placement? Affiliate marketing? Live streams? Syndication? Which have been the most successful?
- What are the main video hosting/sharing websites and relative advantages/disadvantages of each for monetization?
Moderator:
- Jamison Tilsner, Chief Operating Officer of Tubefilter Tubefilter, Inc. (Formerly of Tilzy.TV, LLC)
Panelists (alphabetic order):
- Zach Harris, Ad Products Manager at Blip.tv
- Paul Kontonis, Chief Executive and co-founder of For Your Imagination
- Roger Wu, Co-founder and President of Klickable.TV
- Tania Yuki, Senior Product Manager and Video Measurement Specialist at comScore
See their full bios here: Ultra Light Startups™ - Monetizing Online Video
Connect with Ultra Light Startups™ - New York
Posted by larrykless at 11/15/2009 8:24 PM 
Categories: Online Video, Analytics, Monetization, Advertising, Marketing, Brand, Best Practices, Syndication, Online Video Publishing
Tags: Monetization For Your Imagination Klickable.TV Ultra Light Start Ups Blip.tv comScore
Categories: Online Video, Analytics, Monetization, Advertising, Marketing, Brand, Best Practices, Syndication, Online Video Publishing
Tags: Monetization For Your Imagination Klickable.TV Ultra Light Start Ups Blip.tv comScore
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