Heather Leonard of The Business Insider sat down with Dina Kaplan, Co-Founder of blip.tv, to talk about why old media doesn’t get web video and “isn’t making inroads into even high-quality user-generated video content.”
This article originally appeared in The Business Insider on Aug. 20, 2009.
Blip.tv has been leveling the playing field for independent shows since May 11, 2005. Independent show creators are great at making content. We’re great at technology, business development, distribution, marketing and advertising sales. It’s a match made in heaven.More than 48,000 independently produced Web shows use blip.tv to reach more than 22,000,000 people. We distribute more than 2.4 million episodes from these shows across the entire video Internet and onto television screens across the country. Advertisers like Johnson & Johnson, Warner Brothers and Progressive Insurance advertise with us and we share revenues 50/50 with show creators.
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Its high time old media start using web video and start integrating high-quality user-generated video content, into its work.
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I have hear that blip.tv is very successful at technology, business development, distribution, marketing and advertising sales.
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I think it is high time old media implemented web video in its every day work, I don’t understand why they are being so rigid.