Business Insider: Old Media Still Doesn't Get Web Video, Says Blip.TV Founder Kaplan
Heather Leonard of The Business Insider sat down with Dina Kaplan, Co-Founder of blip.tv, to talk about why old media doesn't get web video and "isn't making inroads into even high-quality user-generated video content."
This article originally appeared in The Business Insider on Aug. 20, 2009.
About blip.tv
Blip.tv has been leveling the playing field for independent shows since May 11, 2005. Independent show creators are great at making content. We're great at technology, business development, distribution, marketing and advertising sales. It's a match made in heaven.More than 48,000 independently produced Web shows use blip.tv to reach more than 22,000,000 people. We distribute more than 2.4 million episodes from these shows across the entire video Internet and onto television screens across the country. Advertisers like Johnson & Johnson, Warner Brothers and Progressive Insurance advertise with us and we share revenues 50/50 with show creators.
According Dina, "the issue is twofold: Old media thrived in an economy of scarcity. Video is no longer scarce (as evidenced by this interview). Old media wants viewers to come to their network. New media users want their content to be everywhere; the more dissemination, the better."
About blip.tv
Blip.tv has been leveling the playing field for independent shows since May 11, 2005. Independent show creators are great at making content. We're great at technology, business development, distribution, marketing and advertising sales. It's a match made in heaven.More than 48,000 independently produced Web shows use blip.tv to reach more than 22,000,000 people. We distribute more than 2.4 million episodes from these shows across the entire video Internet and onto television screens across the country. Advertisers like Johnson & Johnson, Warner Brothers and Progressive Insurance advertise with us and we share revenues 50/50 with show creators.
Posted by larrykless at 8/30/2009 7:42 PM 
Categories: Advertising, Brand, Online Video, Web video, Entertainment
Tags: Online Video UGC Advertising Google Media Web Video Dina Kaplan Time Warner AOL Blip.tv NBC Universal
Categories: Advertising, Brand, Online Video, Web video, Entertainment
Tags: Online Video UGC Advertising Google Media Web Video Dina Kaplan Time Warner AOL Blip.tv NBC Universal
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