Streaming Media East 2009 - Best Practices: Marketing Video for Multiplatform Delivery
The opportunities for video delivery on multiple platforms continue to increase as companies develop their 3-screen strategies for web, mobile and the living room. This panel session from Streaming Media East offers discussion and case presentations by companies innovating in the space.
| Best Practices: Marketing Video for Multiplatform Delivery |
| (C201) 10:30 AM - 11:30 AM |
With the amazing consumer adoption of the iPhone and advanced smartphones, marketers today aren't just creating video for one screen-they are creating for up to four! What are best practices in the marketing and PR video for multiplatform delivery, and how can marketers make the most of the rapidly expanding mobile market? Case studies featuring best practices will be featured alongside new campaigns that throw the traditional marketing playbook out!
| Panel: | Grant Owens, Account Planning Director, Razorfish Jack Hallahan, VP, Brand Advertising and Partnerships, MobiTV Vincent Njoroge, Director of Video, ADTECH Andrew Bishop, VP, Digital Media, Reality Digital |
Posted by larrykless at 6/6/2009 4:29 PM 
Categories: Best Practices,Brand,Online Video,Online Video Publishing,Marketing,Content Delivery
Tags: Platforms web video marketing Streamingmedia.com online video Streaming Media East Tips Content Creation
Categories: Best Practices,Brand,Online Video,Online Video Publishing,Marketing,Content Delivery
Tags: Platforms web video marketing Streamingmedia.com online video Streaming Media East Tips Content Creation
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Streaming Media East 2009 brings together all the components of the rich media value chain, including application developers, hardware providers, and network providers—and executives and decision-makers who are implementing rich media within their organizations.
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