Content Delivery Summit 2009 - Monetization And Video Advertising: Waiting for the Tipping Point

This video is from a panel session at the Content Delivery Summit 2009 which was a one-day feature event at Streaming Media East 2009 developed and chaired by Dan Rayburn with the purpose of bringing together content owners, infrastructure providers, and Wall Street to discuss the business and technology of delivering video online.


B103: Monetization And Video Advertising: Waiting for the Tipping Point
Moderator: Yaron Samid, Founder, NYVideo.org and Pando Networks
John Cantarella, GM, TIME.com
Markell Lambright, Project Manager, CBS Radio
Suzanne Johnson, Sr. Industry Manager, Media and Entertainment, Akamai

For all the buzz about online video advertising, most content owners have yet to be able to turn their online video from cost center to profit center. Still, strong signals suggest that video monetization is around the corner, provided content owners don't pull back in today's tight economy. When will we reach that tipping point, and what direct cost and revenue impact will it have on the CDNs?

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Posted by larrykless at 5/31/2009 9:11 PM
Categories: Advertising,Online Video,Monetization,Web video,Content Delivery
Tags: Online Video Content Delivery Summit Monetization Conferences Online Video Publishing Streamingmedia.com Streaming Media East Advertising
 

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