Contentinople - Five Factors for the Success of Online Video
This post comes by way of Contentinople - Diane Mermigas who offers Five Factors for the Success of Online Video. Diane Mermigas is an award-winning business journalist and columnist specializing in media, entertainment, telecommunications and the Internet, as well as the economics, trends and issues that drive them. As Editor at Large at Mediapost, Ms. Mermigas writes the daily On Media column.
Here's an except from her Contentinople article which can be read in its entirety here.
"Broadband video fortunes appear stalled between the economic malaise and the paradigm shifts to digital. Everyone wants a piece of the booming digital video action, but the best minds do not know how to fully monetize it, or how to make it ubiquitous or palatable to mobile screens.
Despite legal, technical, and creative tangles, streaming Web video is filling the pressing demand for moving images on the iPhone, PC, and BlackBerry. Options are as new as 90-second Flickr video sharing and Netflix Inc. ’s instant all-you-can-watch home movies and as long-running as eyewitness news from smartphone cameras posted to CNN.com.
It will take a global media village -- and all its content, hardware, software, and algorithmic tribes -- to discover and mine digital video’s full potential. Here are five factors shaping its future.
- Video revalued - Emerging forms of advertising, e-commerce, pay-for-play, and interactive connections to target consumers will redefine video values.
- Video redefined - Discovering what plays well on mobile small screens will trigger a wave of commerce and convenience-based content reaching beyond pedestrian TV and film extensions.
- Social and e-commerce functions- Video’s value will be shaped by the quality of interactive engagement sparked between users and what interests them.
- Relevant ad buys across the spectrum- Advertisers must create a coveted interactive loop with those seeking their products and services.
- Video search and discoverability- Finding specific and related video must be an art form as much as a science. Managing and storing massive amounts of video (even in the cloud) is a maintenance crisis in the wings."
Posted by larrykless at 3/19/2009 8:32 PM 
Categories: SEO,Online Video,Monetization
Tags: Advertising Online Video Publishing Online Video SEO Content Creation How To Syndication
Categories: SEO,Online Video,Monetization
Tags: Advertising Online Video Publishing Online Video SEO Content Creation How To Syndication
Thanks for interesting article. I will take into consideration.
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Great Article Diane, it's really helpful, thanks for sharing such information.
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Do you see video playing a large part in e-commerce websites of the future in terms of showing off products?
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I think the biggest success for an online video comes from how its marketed. Sites like Youtube can draw large amounts of traffic to a site from submitted video's. Which are a targeted audience of people looking for videos.
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