1TimStreet's 5 Secret Ingredients of Viral Video Success

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1TImStreet is a blog written by Tim Street about observations on marketing products and services with web video and social media. Tim Street is Chief Creative / CEO  APE Digital Inc. and represented by Hollywood Talent Agency UTA. He is a Writer, Producer, Director and Digital Entertainment / Social Media Specialist who is available as an Adviser to help companies and individuals map out their strategy for creating, producing, acting and distributing online video. 

Tim is also the Creator and Executive Producer of the Popular Viral Video Series French Maid TV with over 30 Million Downloads of his online videos.

In addition to creating online viral video webisodes Tim has produced Short and Long Form TV for many studios and television networks. Back in September 2008, Tim wrote a post, 1 Tim Street: Why Do Some People Get Millions of Video Views? which focused on his 5 Secret Ingredients of Viral Video Success. I've included short excerpts from his full post that you can read here.

"1TimStreet's 5 Secret Ingredients of Viral Video Success:

1. Don't Suck
Sure it's easy for me to say that but sometimes it's hard to understand if your videos suck. People don't want to admit they have an ugly baby and people that know you aren't going to tell you that your child could cause someone to gag choke and die.

2. Move Two or More Human Emotions
Examine any viral video and depending on who you are you will find that it moves two or more human emotions. What are those emotions?  The Primary Emotions are: Love, Joy, Surprise, Anger, Sadness and Fear. Combining any two or more of them will get you views.

3. Have Spectacle
I written before about how according to Hollywood screenplay guru Robert McKee, when ever there is an advance in entertainment "spectacle" comes first then "story." So go use the search box and to find some ideas for a great spectacle that will fit into your online video because you are still going to need spectacle if you want to get millions of views of your Internet video.

4. Have Story
We are slowly moving into "story" in the evolution of online video as a form of entertainment and if you want your online video to have shelf life make sure it has a story element to it. Two years from now fewer and fewer people will be watching the Star Wars Kid on a daily basis.

5. Have Talent
I can give you these secret ingredients but you may just not know how to cook. You may not have the talent or the vision to see what emotions are in a script when you read it. There are people that are tone deaf and I think there are also people who can't hear or see when something just "works" or doesn't work. Talented people have little voices that tell them when something "works" or doesn't work. Talented people know when they need to do better."

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Posted by larrykless at 3/19/2009 8:54 PM
Categories: Online Video,Web video,Online Video Publishing,SEO,Marketing,Brand,Video,Content Creation
Tags: Online Video Publishing Online Video How To 1TimStreet Syndication Content Creation Viral Video
 

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