Scribe Media.org: Profiting from Online Video

If you're an online video publisher, content creator or advertiser than this post should be if great interest to you. This entry come from Scribemedia.org and was posted by Peter Cervieri in Media on February 1, 2009. Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. This video is from SIIA Information Industry Summit.
 

"We’ve all been reading for a long while now about the video advertising boom — or perhaps explosion would better describe it — that is just around the corner. But that corner seems to be getting further and further away.

How can it be that YouTube can command nearly half of all video traffic, yet monetize less than 5% of its streams? Three-fourths of all internet users watch video each month so the eyeballs are there. Where are the dollars? Is anybody making real money from online (non-adult) video?

And more importantly, how? Our panelists will discuss whether there is a secret sauce for profiting from video online, and perhaps reveal some of the ingredients that go into that sauce."

Moderator
Nicholas Ascheim, VP of Product Management, NYTimes.com

Panelists
Sandy Malcolm, Executive Producer, CNN.com Video
Andy Plesser, Executive Producer and Founder, Beet.TV
Kathy Yates, CEO, AllBusiness.com

Watch all video from the SIIA Information Industry Summit.

Watch all video from SIIA Previews.

Related ScribeMedia.org Posts

About ScribeMedia.Org

ScribeMedia.Org travels the country to capture and deliver speeches, lectures, roundtables and interviews of thoughtleaders across a broad range of subject areas that includes current events, technology, media, business, healthcare and the arts.

The goal is a neutral forum for intelligent dialog and debate, uncluttered by soundbytes, instant punditry and shoutfests that have become our national dialog.

We achieve this by working with Partners and Clients such as publishers, associations and think tanks to film their events for distribution across a variety of channels that include this site, television, radio, mobile devices, or a combination of them all. In short, we deliver content where and how people want to receive it.

Contact Information

We’re located in downtown Manhattan and can be reached at 212.353.0022 or via this form.


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