Scribe Media.org: Profiting from Online Video
"We’ve all been reading for a long while now about the video advertising boom — or perhaps explosion would better describe it — that is just around the corner. But that corner seems to be getting further and further away.
How can it be that YouTube can command nearly half of all video traffic, yet monetize less than 5% of its streams? Three-fourths of all internet users watch video each month so the eyeballs are there. Where are the dollars? Is anybody making real money from online (non-adult) video?
And more importantly, how? Our panelists will discuss whether there is a secret sauce for profiting from video online, and perhaps reveal some of the ingredients that go into that sauce."
Moderator
Nicholas Ascheim, VP of Product Management, NYTimes.com
Panelists
Sandy Malcolm, Executive Producer, CNN.com Video
Andy Plesser, Executive Producer and Founder, Beet.TV
Kathy Yates, CEO, AllBusiness.com
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About ScribeMedia.Org
ScribeMedia.Org travels the country to capture and deliver speeches, lectures, roundtables and interviews of thoughtleaders across a broad range of subject areas that includes current events, technology, media, business, healthcare and the arts.
The goal is a neutral forum for intelligent dialog and debate, uncluttered by soundbytes, instant punditry and shoutfests that have become our national dialog.
We achieve this by working with Partners and Clients such as publishers, associations and think tanks to film their events for distribution across a variety of channels that include this site, television, radio, mobile devices, or a combination of them all. In short, we deliver content where and how people want to receive it.
Contact Information
We’re located in downtown Manhattan and can be reached at 212.353.0022 or via this form.
Categories: Online Video, Web video, Monetization, SEO, Marketing, Video, Distribution, Syndication, How To, Content Creation
Tags: Online Video Publishing Online Video Monetization How To Peter Cervieri ScribeMedia.org
Great content. One of the first pieces I have ever sat through for the entire show.
More than anything I hope the user-pay model begins to evolve more strongly, as the CEO of AllBusiness suggested. For specialty producers like myself, the audience is always going to be small. If it were large it would not be a specialty after all right?
So for specialty producers the advertising model does not work. There has to be another model. I think a comfortable micro-payment tool as part of a user-pay business model is something to look at for specialty producers. Google for example, could take their largely failing online payment system and evolve it into a micropayment-centric tool. The Open TV Network is an interesting model here as well, but it is underfunded and without a promotional budget so it remains unused because of too few takers.
Right now, my content lives offline on DVDs because that is the only way I can make even a smidgen of money. As much as I understand and consume online media, I remain unable to make any money off of it. It simply remains a tool I use for free marketing of my DVD-based media.
This is a great segue into another big piece of the puzzle. That of understanding your audience. There are seething hordes of people that buy "stuff" who are TOTALLY ignorant of online media. It is important to realize that for most producers of content, OLD MEDIA remains BY FAR the best and only way to reach the largest chunk of your audience. Everyone in new media seems to think that the world is changing and everyone is moving online. This is NOT TRUE. While the rate of change is steep in terms of people consuming new media, it is starting from zero, so any change looks huge. Compare it to old media though, and new media is still virtually a drop in the bucket.
This is a fascinating space, but at this point in time, I am a fool for having hoped for more than what there is. We have a LONG way to go. It is happening and I am optimistic, BUT we have MUCH distance to cross before new media is at all viable in a revenue sense.
Jeff Bach
Quietwater Films
Madison, WI.
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Hi, i read your web log on occasion and i own a similar blog and i was just curious if you receive a lot of junk comments? If so how do you prevent it, any plugin or anything you can advise? I receive so much it is driving me nuts so any assistance is much appreciated.
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Great content. One of the first pieces I have ever sat through for the entire show.
More than anything I hope the user-pay model begins to evolve more strongly, as the CEO of AllBusiness suggested. For specialty producers like myself, the audience is always going to be small. If it were large it would not be a specialty after all right?
So for specialty producers the advertising model does not work. There has to be another model. I think a comfortable micro-payment tool as part of a user-pay business model is something to look at for specialty producers. Google for example, could take their largely failing online payment system and evolve it into a micropayment-centric tool. The Open TV Network is an interesting model here as well, but it is underfunded and without a promotional budget so it remains unused because of too few takers.
Right now, my content lives offline on DVDs because that is the only way I can make even a smidgen of money. As much as I understand and consume online media, I remain unable to make any money off of it. It simply remains a tool I use for free marketing of my DVD-based media.
This is a great segue into another big piece of the puzzle. That of understanding your audience. There are seething hordes of people that buy "stuff" who are TOTALLY ignorant of online media. It is important to realize that for most producers of content, OLD MEDIA remains BY FAR the best and only way to reach the largest chunk of your audience. Everyone in new media seems to think that the world is changing and everyone is moving online. This is NOT TRUE. While the rate of change is steep in terms of people consuming new media, it is starting from zero, so any change looks huge. Compare it to old media though, and new media is still virtually a drop in the bucket.
This is a fascinating space, but at this point in time, I am a fool for having hoped for more than what there is. We have a LONG way to go. It is happening and I am optimistic, BUT we have MUCH distance to cross before new media is at all viable in a revenue sense.
Jeff Bach
Quietwater Films
Madison, WI.
Reply to this
I am myself associated with creative writing and video making, I feel that it is a good effort to make people aware of your work.
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I really like the video. Being the creative writer I understand the requirement of this work.
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This is a great segue into another big piece of the puzzle. That of understanding your audience. There are seething hordes of people that buy "stuff" who are TOTALLY ignorant of online media. It is important to realize that for most producers of content, OLD MEDIA remains BY FAR the best and only way to reach the largest chunk of your audience.
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peter is a smart guy... thanks for sharing!
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People are making real money out of online video publishing. But you need to be famous for that as well.
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absolutely amazingly vivid writing! i felt like i was right there the whole time...and now i'm hungry
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Excellent post you have here.PageRank has also been used to rank spaces or streets to predict how many people (pedestrians or vehicles) come to the individual spaces or streets.Thanks for sharing this article.
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You made some good points there. I did a search on the topic and found most people will agree with your blog.
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I am myself associated with creative writing and video making, I feel that it is a good effort to make people aware of your work.
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is watching a video online same as downloading it?
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Where could you find video games online and know when they come out?
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I enjoyed reading it. I need to read more on this topic...I admiring time and effort you put in your blog, because it is obviously one great place where I can find lot of useful info..
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I check your posts more often! Really interesting articles.I enjoyed reading it. I need to read more on this topic..Thanks for sharing a nice info...
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Easy option to get useful information as well as share good stuff with good ideas and concepts
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Really interesting articles.I enjoyed reading it. I need to read more on this topic..
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Really interesting articles.I enjoyed reading it. I need to read more on this topic..Thanks for sharing a nice info...
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Everyone in new media seems to think that the world is changing and everyone is moving online. This is NOT TRUE. While the rate of change is steep in terms of people consuming new media, it is starting from zero, so any change looks huge. Compare it to old media though, and new media is still virtually a drop in the bucket.
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Your article very interesting, I have introduced a lot of friends look at this article, the content of the articles there will be a lot of attractive people to appreciate, I have to thank you such an article.
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Video submission is increasingly becoming a vital part of the SEO services being provided by companies. Along with other popular marketing processes like, press release, Article submission and blog submission it is becoming more and more popular to include video submission to the marketing –mix. Videos are proving to be a strong source of attraction and entertainment for visitors; they are more likely to spend time watching a video than reading a press release or article. Video marketing is here to stay.
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I really enjoyed this article as well as the video I watched and I have to admit that you really can make a lot of money with online videos. I have friend that live form thins thing and it's very profitable as far as they have told me. I'm thinking to start a business like this as well.
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I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
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There are seething hordes of people that buy "stuff" who are TOTALLY ignorant of online media.
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I am just reading your article and getting really very interesting. Thank you lots.
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This is a good way to profit I'm already seeing some benifits, but nothing to be amazed at.
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It was a very nice idea! Just wanna say thank you for the information you have shared. Just continue writing this kind of post. I will be your loyal reader. Thanks again.
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How good is alliance business academy and alliance business school?
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Most of the business marketing is done on line where they by give ideas.
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Can any one suggest me some books on self management and improvement?
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