MasterNewMedia: Video Metadata Key Strategic Importance For Online Video Publishers
Two types of video metadata exist:
a) Operational, automatically gathered video metadata, which is typically a set of automatically-generated information about the content you produce, such as the equipment you used, the software you employed, the date you created your content, GPS coordinates of shooting location, and more.
b) Human-authored video metadata, which can be created, aimed at providing more search engine visibility, audience engagement, and better advertising opportunities for online video publishers.
In the following two-part report entitled "The Currency of Internet Video", Gotuit, a company specializing in online video metadata management, explains why online video metadata is so critically important today for any serious online video publisher."
Originally written by the Gotuit Team and first published as " The Currency of Internet Video" on October 1st, 2008.
Sources
Categories: Online Video Publishing, Online Video, Monetization, Content Creation, Syndication, streaming media, Metadata
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5/3/2010 12:16 PM
pligg.com wrote:
Online Video Publishing [dot] com: MasterNewMedia: Video Metadata Key Strategic Importance For Online Video Publishers
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In order to convey the essence of what constitutes good metadata, we’ll rely on a simple illustrative example that addresses a common consideration in authoring metadata - should metadata be authored by people, as is most of the video production process, or should it be automated.
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