This video comes by ways of ReelSEO’s Grant Crowell who spoke with Josh Chasin, osh Chasin, Chief Research Officer for comScore. ReelSEO’s Josh had just returned from moderating the panel titled, ‘The State of Online Video: Going Beyond the Pre-roll.’ According to Josh, comScore is the first company to measure online video in five countries – U.S., Canada, Germany, UK, and France.”
In the interview, Chasin said that online video viewing has increased with 70% more streams and 80% more minutes within the last 18 months. 70-75% of US online consumers stream at least one video, typical is 3 videos/day and 85-90/month. 18-34 years olds were the heaviest viewers and 35-54 were the second.
He predicted that online video consumption will grow as traditional media tries to lure back viewers who have migrated online, producers will move to long-form video and that video will refocus metrics toward time spent on internet consumption and not just page views and watching videos.