Online Video Strategies: The Need to Scale and Short Shelf Life
These two strategies are courtesy of Beet.TV.
Beet.TV: Online Video Needs Scale to Compete with Television, TV Week Editor Greg Baumann
"Beet.TV PALO ALTO -- Creative online video programming is getting funding and proliferating, but its financial success won't rival television's until it can reach a much larger audience, TelevisionWeek editor Greg Bauman says. A key breakthrough will come when consumers can watch online video easily in their living rooms. "... (more)
Beet.TV: Online Video Needs Scale to Compete with Television, TV Week Editor Greg Baumann
"Beet.TV PALO ALTO -- Creative online video programming is getting funding and proliferating, but its financial success won't rival television's until it can reach a much larger audience, TelevisionWeek editor Greg Bauman says. A key breakthrough will come when consumers can watch online video easily in their living rooms. "... (more)
Posted by larrykless at 8/13/2008 12:17 AM 
Categories: Online Video Publishing,Online Video,Broadcast,Syndication,streaming media,Content Creation
Categories: Online Video Publishing,Online Video,Broadcast,Syndication,streaming media,Content Creation
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